Zoho Campaigns is an email marketing automation software that helps you deliver the right message to your audience at the right time. With Zoho Campaigns, you can easily create an email campaign, send it to your recipients, share it on social media, and track the overall performance of your campaigns. The software also lets you set workflows and create a series of emails to keep your subscribers engaged.
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1. Zoho Campaigns comes with a wide collection of responsive and pre-designed templates for you to pick from. The drag-and-drop editor lets you customize your content, the way you want. So you can get your newsletters ready in minutes, without much of design skills.
2. Pull contacts from your Zoho CRM account into Zoho Campaigns to start engaging them in the best possible way. You can create as many mailing lists as you wish, segment contacts based on certain criteria, and run targeted email campaigns.
3. Zoho Campaigns' reports show you the complete picture of how well your campaigns have resonated with your recipients. These reports give you detailed information about the reach of your campaigns in terms of opens and clicks. You can also know the location of your recipients, the device they used to read your emails, and the time they opened your email.
4. Send out a series of follow-up messages to a targeted list of contacts. Set actions based on the subscriber data you have and the rest that follow will be completely automatic, without you having to spend much time.
5. Zoho Campaigns integrates with Facebook, Twitter, and LinkedIn to help you reach a wider audience with ease. The software lets you create landing pages for Facebook marketing. You can create campaign templates, add them as custom tabs on your Facebook page, and increase your fan base.