Craft is described as 'tool for creating beautiful documents and notes and sharing your thoughts. Everything you crate in Craft can be shared with one tap. Craft supports inline markdown, backlinks, code snippets, images, videos, attaching PDF files, and rich link previews' and is an app in the Office & Productivity category. There are more than 100 alternatives to Craft for a variety of platforms, including Online / Web-based, Windows, Mac, SaaS and iPhone. The best alternative is Obsidian. It's not free, so if you're looking for a free alternative, you could try Notion or Microsoft OneNote. Other great apps like Craft are Evernote (Freemium), CherryTree (Free, Open Source), Zim (Free, Open Source) and NoteLedge - Creative Notebook (Paid).
With so many tools, it's hard to keep everyone on the same page. Notion is a new tool that unifies them all. It's like Google Docs, but everything is organized and discoverable by your team. Real collaboration in real-time.