Google Analytics AlternativesOnly apps categorised as Web Analytics Services

The best Web Analytics alternative to Google Analytics is Matomo, which is both free and Open Source. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and loads of them are Web Analytics Services so hopefully you can find a suitable replacement. Other interesting Web Analytics Service alternatives to Google Analytics are Plausible Analytics, Rybbit, Openpanel.dev and umami.

filter to find the best alternatives

Google Analytics alternatives are mainly Web Analytics Services, but if you're looking for Website Monitoring Tools or Web Log Analyzers you can filter on that. Other popular filters include Open Source, Free and Self-Hosted. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Google Analytics.
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Alternatives list

  1. Matomo icon

    Matomo

     223 likes

    GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.

    190 Matomo alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Self-Hosted
    • Software as a Service (SaaS)
    • PHP
    • Cloudron
    • Wordpress
    Matomo screenshot 1
     
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  2. Plausible Analytics icon

    Plausible Analytics

     43 likes

    Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    130 Plausible Analytics alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Plausible Analytics screenshot 1
     
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    2
  4. Rybbit icon

    Rybbit

     27 likes

    Open-source web analytics offers easy, privacy-driven insights without cookies or tracking, featuring live dashboards, advanced filtering, custom events, multi-level location data, map visualizations, and the ability to monitor unlimited sites while maintaining compliance.

    75 Rybbit alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
    Rybbit screenshot 1
     
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    1
  5. Ad
    Screenshot
    Fathom Analytics icon
    Fathom Analytics

    Get a $10 discount on your first Fathom invoice with AlternativeTo

    Privacy-centric analytics tool offering real-time stats with anonymized data, blocking bots and spam, requiring no cookie consent, and complying with global privacy laws. Easy to integrate, lightweight, and suitable for any site ...

    https://usefathom.com
    Learn More
  6. Openpanel.dev icon

    Openpanel.dev

     15 likes

    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
    Openpanel.dev screenshot 1
     
  7. umami icon

    umami

     23 likes

    Umami is a self-hosted web analytics tool that emphasizes simplicity and privacy. It's a free, open-source alternative to Google Analytics and other paid services, collecting only essential metrics viewable on a single page.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Cloudron
    umami screenshot 1
     
  8. GoatCounter icon

    GoatCounter

     38 likes

    GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

    75 GoatCounter alternatives

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    GoatCounter screenshot 1
     
  10. Prisme Analytics icon

    Prisme Analytics

     11 likes

    Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Prisme Analytics screenshot 1
     
  11. Vince icon

    Vince

     12 likes

    This platform offers a privacy-friendly, self-hosted alternative to Google Analytics, featuring automatic TLS support, event and outbound link tracking, file download monitoring, 404 tracking, and public dashboards. Zero dependencies and unlimited site management make it scalable and easy to use.

    Cost / License

    Application types

    Platforms

    • Mac
    • Linux
    • Self-Hosted
    • Docker
    Vince screenshot 1
     
  12. GoAccess icon

    GoAccess

     66 likes

    Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

    66 GoAccess alternatives

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Cygwin
    • Docker
    GoAccess screenshot 1
     
  13. Open Web Analytics icon

    Open Web Analytics

     43 likes

    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

    The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    OWA Dashboard
     
  14. Medama icon

    Medama

     7 likes

    Medama Analytics is an open-source project dedicated to providing self-hostable, cookie-free website analytics. With a lightweight tracker of less than 1KB, it aims to offer useful analytics while prioritising user privacy.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • Docker
    Listing websites
     
  15. Piwik PRO Analytics Suite icon

    Piwik PRO Analytics Suite

     6 likes

    Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Piwik PRO Analytics - Core report
     
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12 of 188 Google Analytics alternatives