Matomo is described as ', previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program' and is a very popular Web Analytics Service in the Development category. There are more than 100 alternatives to Matomo for a variety of platforms, including Online / Web-based, SaaS, Self-Hosted solutions, Windows and Linux. The best alternative is Google Analytics, which is free. Other great apps like Matomo are Plausible Analytics (Freemium, Open Source), GoAccess (Free, Open Source), Open Web Analytics (Free, Open Source) and GoatCounter (Freemium, Open Source).
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Some users think Google Analytics is a great alternative to Matomo, some don't.
GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly. Why GoAccess?
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions.
Web Analytics made simple and therefore privacy friendly. Free We don't collect personal data, which allows serving many users with little hosting costs. Open Source The source code is published under the AGPL-v3 licence. Collaboration is welcome.