Why use Plausible? Google Analytics is overkill for most site owners. Plausible is easy to use and understand with no training or prior experience. Plausible is built for privacy-conscious website owners. Here’s what makes it a great Google Analytics alternative:
Lightweight script which keeps your site speed fast
Plausible script is 14 times smaller than Google Analytics script. You will reduce your page weight and your site will load faster. More Info »
Doesn’t track nor collect any personal data
Plausible respects the privacy of your visitors. Your traffic data is not used for any other purposes. You fully own and control it. See our data policy for details.
No cookie banners or GDPR/CCPA consent needed
Check website traffic and site analytics in 1 minute
Plausible is simple and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.
Define key goals and track conversions
Set custom events or page URLs as your goals and see how they convert over time to understand and identify the trends that matter.
Get weekly or monthly reports directly into your inbox
Keep an eye on your traffic with automated email reports. Email reports can be scheduled to be sent to multiple recipients.
Open your web analytics to everyone
Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them.
Share the stats privately with your clients
You can share your stats privately by generating a shared link. This link is impossible to guess but you can add password protection for extra security.
Integrates seamlessly with your favourite tools
Plausible is simple to set up and integrate with popular tools such as WordPress, Ghost, Squarespace, Wix, Weebly and Google Search Console.