What is umami?
Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. Umami collects only the metrics you care about and everything fits on a single page.
Simple analytics Umami measures just the important metrics that you care about: pageviews, devices used, and where your visitors are coming from. Everything is displayed on a single, easy to browse page.
Unlimited websites Umami is able to track an unlimited number of websites from a single installation. You can even track subdomains and invididual URLs.
Bypass ad-blockers Umami is hosted by you under your own domain so you can reliably avoid ad-blockers unlike Google Analytics.
Light-weight The tracking script is tiny (less than 6kb) and supports legacy browsers like IE.
Data ownership Since Umami is self-hosted you own all the data. No need to hand your data to a third party to be exploited. Multiple accounts
Umami can be used to host data for friends or clients. Just create a separate account and they can start tracking their own websites on their own dashboard.
Share data If you want to share your stats publicly, you can do so with a uniquely generated URL.
Privacy-focused Umami does not collect any personally identifiable information and anonymizes all data collected.
Open-source Umami is open-source and licensed under the MIT license. The source code is availabe on Github.
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Comments and Reviews
Said about umami as an alternative
Plausible Analytics is a vendor-lock solution. For 6 eur / mo (least) you can't export your data for analyze or moving to another system.