Matomo is an open-source web analytics platform
- Freemium • Open Source
- Web Analytics Service
- Android Tablet
- Software as a Service (SaaS)
What is Matomo?
Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular pages... and so much more.
Matomo also protects your visitor privacy with advanced Privacy features. When using Matomo for Web Analytics, you ensure that your visitors behavior on your website(s) is not shared with advertising companies.
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Comments and Reviews
- Web Analytics
- WordPress Plugin
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Recent user activities on Matomo
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Open source and can be self-hosted. Active community with efficient support.
Piwik (now Matomo) is an excellent opensource analytics engine. Our company runs this on large scale enterprise web software that has millions of pageviews per month. It has offered a relatively stable analytics engine and most importantly provides complete control over the data which is a necessary governance requirement for the the type of work we do.
Some critical concerns: The Piwik API does not conform to modern swagger style open API standards. It can be tricky to understand at first, especially if you have clients who need to use it with 3rd party tools such as PowerBI.
Scaling up beyond a few thousand page view per month is non-trivial. It involves multiple servers and curious complexities such as reading the threads on optimise tables functionality as well as running a separate archiving server and controlling the frequency and type of archiving actions.
Even with the above considerations certain actions can create very high load on a large database, this can lead to timeouts particularly on the front end interface. If for example a user creates multiple custom segments or tries to run a custom date range on the fly. To solve this you might need to get creative with plugins such as custom reports to decrease the scope of individual reports run on the fly and elastic autoscaling events to handle load events.
There is not much granularity on the permissions and roles structures. If you have an enterprise customer who has many individuals who wish to see specific report (but shouldn't see everything). At first you can solve this with specific reports on an email schedule, however an ultimate solution might be to wrap the API in a custom permissions schema controlled by permissions from another app. Overall we would recommend this opensource platform as the best alternative to Google Analytics and the like, just be ready to get your hands dirty in the technical end.
Easy to install, easy to use. Privacy by design allowing accurate reports
Great Analytics tool, but certain things are not free
I just found out about Piwik and I'm disappointed that I didn't know about it sooner - all that time I wasted using Google Analytics when I could have been using this great, open source, free, self-hosted alternative. I was actually so happy upon finding out about it that I wrote a blog post on it, if you want to read a more in-depth discussion of why I was so happy with it. Give Piwik a try - I'm telling you, you'll never want to use Google Analytics again.
Piwik is a very good Open Source alternative to Google Analytics.
I recently moved a bunch of my sites from Google Analytics to self-hosted Piwik and it has been a smooth ride. Piwik is a much needed open-source alternative where you are in full control of the data (especially if you go the self-hosted route). The options for respecting the privacy of your visitors by honoring Do-Not-Track requests and masking IP addresses are great!