Opti-Behavior
Self-hosted WordPress analytics plugin with heatmaps, session recordings, funnels, form analytics and privacy-first A/B testing.
Cost / License
- Freemium (Pay once)
- Open Source (GPL-2.0)
Application type
France
EUPlatforms
- Self-Hosted
- PHP
- Wordpress
Features
Properties
- Privacy focused
- Lightweight
Features
- User Session Recording
- No Tracking
- Customer Segmentation
- Ad-free
- Website Monitoring
- No Coding Required
- Heatmap
- A/B Testing
- GDPR Compliant
- Real-time analytics
Opti-Behavior News & Activities
Recent activities
- rated Opti-Behavior
- optiuser liked Opti-Behavior
- optiuser added Opti-Behavior
- POX updated Opti-Behavior
optiuser added Opti-Behavior as alternative to WP Statistics, Google Analytics, Matomo and Clicky
Opti-Behavior information
What is Opti-Behavior?
Opti-Behavior is a self-hosted behavioral analytics and conversion optimization suite for WordPress. It brings together in one plugin what normally requires several SaaS subscriptions: a real-time analytics dashboard, heatmaps, session recordings, conversion funnels, form analytics, user journey analysis, error and Core Web Vitals monitoring, A/B testing, and automated behavioral recommendations.
All visitor data is collected and stored on the site's own server. Nothing is sent to a third-party analytics provider, so the site owner remains the sole data controller. The plugin offers a cookie-free tracking mode, an anonymous mode that stores no personal data, and automatic detection of the major WordPress consent banners (Cookiebot, Complianz, CookieYes, Borlabs Cookie, Real Cookie Banner, Moove GDPR, Cookie Notice, WP DSGVO Tools). This makes it usable as a GDPR/CCPA-friendly replacement for Hotjar, Microsoft Clarity, Mouseflow, Lucky Orange or Inspectlet.
Modules included:
Real-time dashboard: live visitors and world map, traffic and engagement widgets, referrers and UTM tracking, countries, browsers, devices, bot and spam traffic classification Heatmaps: click, move, attention and scroll, with separate desktop and mobile views and per-page analytics Session recordings: full session replay with an event timeline (rage clicks, dead clicks, form interactions, JS errors, tab changes) and 20+ filter criteria Conversion funnels: unlimited multi-step funnels with six URL matching rules and per-step drop-off analysis Form analytics: automatic detection of Contact Form 7, WPForms, Gravity Forms, Forminator, Ninja Forms, Everest Forms, SureForms and native HTML forms, with field-level drop-off funnels User journey analytics: Sankey flow diagrams, top path discovery, entry/exit page analysis, page grouping Error and performance tracking: JavaScript errors with stack traces, friction events, Core Web Vitals per page, broken link detection A/B testing: page-split, element and WooCommerce tests with conversion goals and Bayesian statistical analysis Smart Insights: a weekly prioritized optimization briefing generated from the collected behavior signals