Plausible Analytics

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU. We are completely independent, self-funded and bootstrapped.

Why use Plausible? Google Analytics is overkill for most site owners. Plausible is easy to use and understand with no training or prior experience. Plausible is built for privacy-conscious website owners. Here’s what makes it a great Google Analytics alternative:

Lightweight script which keeps your site speed fast Plausible script is 45 times smaller than Google Analytics script. You will reduce your page weight and your site will load faster.

Doesn’t track nor collect any personal data Plausible respects the privacy of your visitors. Your traffic data is not used for any other purposes. You fully own and control it. See our data policy for details.

No cookie banners or GDPR/CCPA consent needed Plausible does not use cookies and is fully compliant with GDPR, CCPA, PECR and other privacy regulations out of the box.

Check website traffic and site analytics in 1 minute Plausible is simple and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page.

Define key goals and track conversions Set custom events or page URLs as your goals and see how they convert over time to understand and identify the trends that matter.

Get weekly or monthly reports directly into your inbox Keep an eye on your traffic with automated email reports. Email reports can be sent to multiple recipients.

Open your web analytics to everyone Your stats are private by default but you can choose to be transparent and make them public so anyone can view them.

Share the stats privately with your clients You can share your stats privately by generating a shared link (you can add password protection for extra security)