Google Analytics Alternatives

Imagine a world where you can't see or even conceptualize who or what you interact with. What are the people you talk to like? How could you even tell? Without analytics software for analyzing who visits your website, you'd be living the webmaster equivalent to that. Luckily, that's where Google Analytics can come in.

Google Analytics now provides features that can be considered easy to use for everyone in the search engine optimization and analysis space.

Though rich with support and comprehensive in scope, many of you may prefer open source Google Analytics alternatives due to Google's reputation of data retention and sharing. It may be important to have "eyes and ears" for your website's traffic, but that doesn't mean that you need to have that data sold without your consent either.

On top of that, for extra peace of mind, there are self-hosted Google Analytics alternatives that don't need to touch anything outside of your service and your audience to aggregate the data you need to survive and thrive.

Google Analytics alternatives are mainly Web Analytics Services but may also be Web Log Analyzers or Log Analyzers. Filter by these if you want a narrower list of alternatives or looking for a specific functionality of Google Analytics.

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Free • Proprietary
Web Analytics Service

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Android
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Android Tablet

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Matomo
Do you think this is a good alternative?
Yes
No
Freemium • Open Source
Web Analytics Service
Online
Android
iPhone
Android Tablet
iPad
Self-Hosted
Software as a Service (SaaS)
PHP
Cloudron
Wordpress
126 alternatives to Matomo
Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular...
Suggest and vote on features
Matomo Features
1. Privacy focusedMatomo is considered a privacy friendly alternative.
2. Ad-freeMatomo doesn't contain any form of external advertising.
Real-time analytics
Traffic Analysis
Website Traffic Stats
Tag Manager
Tag based
LAMP
Matomo vs Google Analytics opinions
Almost everyone thinks Matomo is a great alternative to Google Analytics.
Guest
It's free and can be self-hosted so nobody else gets access to my data.
Positive comment•
8

JodieRobinsonvikas
Piwik is better alternative of google analytics because of its social data tracking feature
Positive comment•
4
Plausible Analytics
Do you think this is a good alternative?
Yes
No
Paid • Open Source
Web Analytics Service
Online
Self-Hosted
Software as a Service (SaaS)
59 alternatives to Plausible Analytics
Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU.
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Plausible Analytics Features
1. Privacy focusedPlausible Analytics is considered a privacy friendly alternative.
2. Goal TrackingPlausible Analytics can be used for tracking progress toward personal or business goals.
GDPR Compliant
Cookie-free
Custom Domain
WordPress Integration
Traffic Analysis
Conversion tracking
Export to CSV
Real-time analytics
Data analytics
Website Traffic Stats
Plausible Analytics vs Google Analytics opinions
pros, cons and recent comments
filiphanes
Lightweight both on website and server. Nice user interface. Everything what most of websites need.
Positive comment•
1

chrisbeach
A little bit basic compared to Matomo, but does the job
Comment•
0
GoatCounter
Do you think this is a good alternative?
Yes
No
Freemium • Open Source
Web Analytics Service
Online
Self-Hosted
Software as a Service (SaaS)
37 alternatives to GoatCounter
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
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GoatCounter Features
1. Privacy focusedGoatCounter is considered a privacy friendly alternative.
2. No TrackingGoatCounter will not track you or use your personal data.
3. Ad-freeGoatCounter doesn't contain any form of external advertising.
GDPR Compliant
Simple installation
Real-time analytics
Self-Serve Capability
Hide your IP
WatchThemLive
Do you think this is a good alternative?
Yes
No
Freemium • Proprietary
Web Analytics Service
Online
69 alternatives to WatchThemLive
WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.
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WatchThemLive Features
1. User Session RecordingWatchThemLive can record user sessions to gain a real understanding of how users interact with a website.
2. Goal TrackingWatchThemLive can be used for tracking progress toward personal or business goals.
Customer Analytics
Mouse tracking
Dedicated Account Manager
Heatmap
Customer service
Heatmaps based on date range
GoAccess
Do you think this is a good alternative?
Yes
No
Free • Open Source
Web Analytics Service
Web Log Analyzer
Log Analyzer
Mac
Windows
Linux
BSD
Cygwin
Docker
49 alternatives to GoAccess
GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.
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GoAccess Features
1. Command line interfaceGoAccess either have CLI support or is a CLI-only app.
Apache Web Server
Nginx
Real-time traffic
Reporting
Counter
Do you think this is a good alternative?
Yes
No
Free • Open Source
Web Analytics Service
Online
168 alternatives to Counter
Web Analytics made simple and therefore privacy friendly.
Suggest and vote on features
Counter Features
1. Privacy focusedCounter is considered a privacy friendly alternative.
Real-time analytics
Cookie-free
Data analytics
Traffic Analysis
umami
Do you think this is a good alternative?
Yes
No
Free • Open Source
Web Analytics Service
Online
Self-Hosted
26 alternatives to umami
Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions.

umami has no features, suggest some!
Open Web Analytics
Do you think this is a good alternative?
Yes
No
Free • Open Source
Web Analytics Service
Self-Hosted
130 alternatives to Open Web Analytics
Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.
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Open Web Analytics Features
1. Privacy focusedOpen Web Analytics is considered a privacy friendly alternative.
Open Web Analytics vs Google Analytics opinions
Almost everyone thinks Open Web Analytics is a great alternative to Google Analytics.
Shynet
Do you think this is a good alternative?
Yes
No
Free • Open Source
Web Analytics Service
Self-Hosted
100 alternatives to Shynet
There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:
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Shynet Features
1. Privacy focusedShynet is considered a privacy friendly alternative.
Intuitive Interface
Cookie-free
Real-time analytics
AWStats
Do you think this is a good alternative?
Yes
No
Free • Open Source
Web Analytics Service
Mac
Windows
Linux
Perl
76 alternatives to AWStats
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.

AWStats has no features, suggest some!