Google Analytics Alternatives
Imagine a world where you can't see or even conceptualize who or what you interact with. What are the people you talk to like? How could you even tell? Without analytics software for analyzing who visits your website, you'd be living the webmaster equivalent to that. Luckily, that's where Google Analytics can come in.
Google Analytics now provides features that can be considered easy to use for everyone in the search engine optimization and analysis space.
Though rich with support and comprehensive in scope, many of you may prefer open source Google Analytics alternatives due to Google's reputation of data retention and sharing. It may be important to have "eyes and ears" for your website's traffic, but that doesn't mean that you need to have that data sold without your consent either.
On top of that, for extra peace of mind, there are self-hosted Google Analytics alternatives that don't need to touch anything outside of your service and your audience to aggregate the data you need to survive and thrive.
Google Analytics alternatives are mainly Web Analytics Services but may also be Web Log Analyzers or Log Analyzers. Filter by these if you want a narrower list of alternatives or looking for a specific functionality of Google Analytics.- Free • Proprietary
- Web Analytics Service
- Online
- Android
- iPhone
- Android Tablet
Matomo
Do you think this is a good alternative?YesNo- Freemium • Open Source
- Web Analytics Service
126 alternatives to Matomo- Online
- Android
- iPhone
- Android Tablet
- iPad
- Self-Hosted
- Software as a Service (SaaS)
- PHP
- Cloudron
- Wordpress
Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular...
Matomo Features
Matomo vs Google Analytics opinions
It's free and can be self-hosted so nobody else gets access to my data.
8JodieRobinsonvikasPiwik is better alternative of google analytics because of its social data tracking feature
4Plausible Analytics
Do you think this is a good alternative?YesNo- Paid • Open Source
- Web Analytics Service
59 alternatives to Plausible Analytics- Online
- Self-Hosted
- Software as a Service (SaaS)
Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU.
Plausible Analytics Features
Plausible Analytics vs Google Analytics opinions
filiphanesLightweight both on website and server. Nice user interface. Everything what most of websites need.
1chrisbeachA little bit basic compared to Matomo, but does the job
0GoatCounter
Do you think this is a good alternative?YesNo- Freemium • Open Source
- Web Analytics Service
37 alternatives to GoatCounter- Online
- Self-Hosted
- Software as a Service (SaaS)
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
GoatCounter Features
WatchThemLive
Do you think this is a good alternative?YesNo69 alternatives to WatchThemLive- Freemium • Proprietary
- Web Analytics Service
- Online
WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.
WatchThemLive Features
GoAccess
Do you think this is a good alternative?YesNo- Free • Open Source
- Web Analytics Service
- Web Log Analyzer
- Log Analyzer
49 alternatives to GoAccess- Mac
- Windows
- Linux
- BSD
- Cygwin
- Docker
GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.
GoAccess Features
Counter
Do you think this is a good alternative?YesNo168 alternatives to Counter- Free • Open Source
- Web Analytics Service
- Online
Web Analytics made simple and therefore privacy friendly.
umami
Do you think this is a good alternative?YesNo- Free • Open Source
- Web Analytics Service
26 alternatives to umami- Online
- Self-Hosted
Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions.
Open Web Analytics
Do you think this is a good alternative?YesNo130 alternatives to Open Web Analytics- Free • Open Source
- Web Analytics Service
- Self-Hosted
Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.
Open Web Analytics Features
Open Web Analytics vs Google Analytics opinions
Shynet
Do you think this is a good alternative?YesNo100 alternatives to Shynet- Free • Open Source
- Web Analytics Service
- Self-Hosted
There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:
Shynet Features
AWStats
Do you think this is a good alternative?YesNo- Free • Open Source
- Web Analytics Service
76 alternatives to AWStats- Mac
- Windows
- Linux
- Perl
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.