The Best Google Analytics AlternativesTop Web Analytics Services and other similar apps like Google Analytics

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, Self-Hosted, SaaS, Docker and Mac apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Vince, Prisme Analytics and Medama.

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Google Analytics alternatives are mainly Web Analytics Services but may also be Website Monitoring Tools or Uptime Monitor Services.  Filter by these or use the filter bar below if you want a narrower list of alternatives or looking for a specific functionality of Google Analytics.
Google Analytics iconGoogle Analytics
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Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly.

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Google Analytics alternatives page was last updated Dec 16, 2024
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Alternatives
  1. Matomo icon

    Matomo

     219 likes
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    Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular...

    156 Matomo alternatives

    License model

    • Freemium • Open Source

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Self-Hosted
    • Software as a Service (SaaS)
    • PHP
    • Cloudron
    • Wordpress
    Matomo screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Real-time analytics
    2.  Traffic Analysis
    3.  Website Traffic Stats
    4.  Ad-free
    5.  Tag Manager
    6.  No Coding Required
    7.  User Session Recording
    8.  Dark Mode
    9.  LAMP
    10.  Tag based

    Matomo VS Google Analytics

     
    Comments about Matomo as an Alternative to Google Analytics
    Guest
    Positive •Oct 24, 2017
    8

    It's free and can be self-hosted so nobody else gets access to my data.

    JodieRobinsonvikas
    Positive •Oct 12, 2017
    4

    Piwik is better alternative of google analytics because of its social data tracking feature

    Google Analytics Icon
    Matomo icon

    • Almost everyone thinks Matomo is a great Google Analytics alternative.

    • Matomo is the most popular Web-based, Android, iPhone & iPad alternative to Google Analytics.

    • Matomo is the most popular Open Source & free alternative to Google Analytics.

    • Matomo is Freemium and Open SourceGoogle Analytics is Free and Proprietary
    • Matomo is Privacy focusedGoogle Analytics is not according to our users
  2. Plausible Analytics icon

    Plausible Analytics

     36 likes
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    Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    95 Plausible Analytics alternatives

    License model

    • Free Personal • Open Source

    Application type

    Country of Origin

    • EE flagEstonia
    • European Union flagEU

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Plausible Analytics screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  GDPR Compliant
    2.  Cookie-free
    3.  Custom Domain
    4.  Goal Tracking
    5.  Export to CSV
    6. WordPress icon  WordPress Integration
    7.  Traffic Analysis
    8.  Conversion tracking
    9.  Real-time analytics
    10.  Data analytics
    11.  Website Traffic Stats

    Plausible Analytics VS Google Analytics

     
    Comments about Plausible Analytics as an Alternative to Google Analytics
    filiphanes
    Positive •Nov 14, 2021
    1

    Lightweight both on website and server. Nice user interface. Everything what most of websites need.

    chrisbeach
    •May 26, 2022
    1

    A little bit basic compared to Matomo, but does the job

    Google Analytics Icon
    Plausible Analytics icon

    • Almost everyone thinks Plausible Analytics is a great Google Analytics alternative.

    • Plausible Analytics is Free Personal and Open SourceGoogle Analytics is Free and Proprietary
    • Plausible Analytics is Privacy focusedGoogle Analytics is not according to our users
  4. Vince icon

    Vince

     9 likes
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    This platform offers a privacy-friendly, self-hosted alternative to Google Analytics, featuring automatic TLS support, event and outbound link tracking, file download monitoring, 404 tracking, and public dashboards. Zero dependencies and unlimited site management make it scalable and easy to use.

    56 Vince alternatives

    License model

    • Free • Open Source

    Application type

    Platforms

    • Mac
    • Linux
    • Self-Hosted
    • Docker
    Vince screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Ad-free
    2.  No Tracking
    3.  GDPR Compliant
    4.  Page Views
    5.  Support for TLS
    6.  Visitor tracking

    Vince VS Google Analytics

     

    • Vince is the most popular Mac & Linux alternative to Google Analytics.

    • Vince is Free and Open SourceGoogle Analytics is Free and Proprietary
    • Vince is Privacy focusedGoogle Analytics is not according to our users
  5. Ad
    Screenshot
    Clicky icon
    Clicky

    Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand me...

    https://clicky.com
    Learn More
  6. Prisme Analytics icon

    Prisme Analytics

     9 likes
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    Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.

    67 Prisme Analytics alternatives

    License model

    • Free • Open Source

    Application types

    Platforms

    • Online
    Prisme Analytics screenshot 1

    Properties

    1.  Privacy focused
    2.  Lightweight

    Features

    1.  No Coding Required
    2.  No Tracking
    3.  Ad-free
    4.  Website Monitoring
    5.  Goal Tracking
    6.  Customer Segmentation
    7.  Dark Mode
    8.  Data analytics
    9.  Real-time analytics
    10.  Product Analytics
    11.  Customer Analytics

    Prisme Analytics VS Google Analytics

     
  7. Medama icon

    Medama

     7 likes
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    Medama Analytics is an open-source project dedicated to providing self-hostable, cookie-free website analytics. With a lightweight tracker of less than 1KB, it aims to offer useful analytics while prioritising user privacy.

    63 Medama alternatives

    License model

    • Free • Open Source

    Application type

    Platforms

    • Self-Hosted
    • Docker
    Listing websites

    Properties

    1.  Lightweight
    2.  Privacy focused

    Features

    1.  Ad-free
    2.  Real-time analytics
    3.  OpenAPI integration
    4.  Open API
    5.  GDPR Compliant
    6.  Cookie-free

    Medama VS Google Analytics

     
  8. Tianji icon

    Tianji

     15 likes
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    Unified analytics and uptime platform, optimized for casual users with a streamlined, deploy-anywhere approach.

    129 Tianji alternatives

    License model

    • Free • Open Source

    Application types

    Platforms

    • Self-Hosted
    • Docker
    Tianji screenshot 1

    Properties

    1.  Lightweight

    Features

    1.  No Coding Required
    2.  Ad-free
    3.  Dark Mode
    4.  No Tracking
    5.  Website Monitoring
    6.  Status Page

    Tianji VS Google Analytics

     
  10. Openpanel.dev icon

    Openpanel.dev

     11 likes
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    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    51 Openpanel.dev alternatives

    License model

    • Freemium • Open Source

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
    Openpanel.dev screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Ad-free
    2.  Flow Chart
    3.  Data visualization
    4.  Real-time monitoring
    5.  Data analytics
    6.  Real-time analytics
    7.  Real-time traffic
    8.  Charts
    9.  GDPR Compliant
    10.  Graphs

    Openpanel.dev VS Google Analytics

     
  11. GoAccess icon

    GoAccess

     65 likes
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    Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

    60 GoAccess alternatives

    License model

    • Free • Open Source

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Cygwin
    • Docker
    GoAccess screenshot 1

    GoAccess Features

    1.  Command line interface
    2.  Ad-free
    3.  Dark Mode
    4.  Apache Web Server
    5.  Reporting
    6.  Nginx
    7.  Real-time traffic

    GoAccess VS Google Analytics

     

    • GoAccess is the most popular Windows alternative to Google Analytics.

    • GoAccess is Free and Open SourceGoogle Analytics is Free and Proprietary
  12. Open Web Analytics icon

    Open Web Analytics

     43 likes
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    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

    The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.

    158 Open Web Analytics alternatives

    License model

    • Free • Open Source

    Application type

    Platforms

    • Self-Hosted
    OWA Dashboard

    Properties

    1.  Privacy focused

    Open Web Analytics VS Google Analytics

     
  13. GoatCounter icon

    GoatCounter

     30 likes
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    GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

    61 GoatCounter alternatives

    License model

    • Freemium • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    GoatCounter screenshot 1

    Properties

    1.  Privacy focused
    2.  Lightweight

    Features

    1.  GDPR Compliant
    2.  Simple installation
    3.  No Tracking
    4.  Real-time analytics
    5.  Ad-free
    6.  Self-Serve Capability
    7.  Hide your IP

    GoatCounter VS Google Analytics

     
10 of 244 Google Analytics alternatives