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    Google Analytics Alternatives

    Imagine a world where you can't see or even conceptualize who or what you interact with. What are the people you talk to like? How could you even tell? Without analytics software for analyzing who visits your website, you'd be living the webmaster equivalent to that. Luckily, that's where Google Analytics can come in.

    Google Analytics now provides features that can be considered easy to use for everyone in the search engine optimization and analysis space.

    Though rich with support and comprehensive in scope, many of you may prefer open source Google Analytics alternatives due to Google's reputation of data retention and sharing. It may be important to have "eyes and ears" for your website's traffic, but that doesn't mean that you need to have that data sold without your consent either.

    On top of that, for extra peace of mind, there are self-hosted Google Analytics alternatives that don't need to touch anything outside of your service and your audience to aggregate the data you need to survive and thrive.

    This page was last updated Apr 26, 2022
    • FreeProprietary
    • Online
    • Android
    • iPhone
    • Android Tablet
    Google Analytics now makes the features that experts demand easy to use for everyone. Gain rich insights into your website...
    Learn more about Google Analytics

      • FreemiumOpen Source
      • Online
      • Android
      • iPhone
      • Android Tablet
      • iPad
      • Self-Hosted
      • Software as a Service (SaaS)
      • PHP
      • Cloudron
      • Wordpress
      Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program.
      Matomo vs Google Analytics opinions
      Almost everyone thinks Matomo is a great alternative to Google Analytics.
      It's free and can be self-hosted so nobody else gets access to my data.
      Positive comment over 4 years ago

      JodieRobinsonvikas Piwik is better alternative of google analytics because of its social data tracking feature
      Positive comment over 4 years ago

    1. Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU.
      Plausible Analytics vs Google Analytics opinions
      pros, cons and recent comments
      filiphanes Lightweight both on website and server. Nice user interface. Everything what most of websites need.
      Positive comment 6 months ago


    2. GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.
    3. Web Analytics made simple and therefore privacy friendly.
      • FreeOpen Source
      • Online
      • Self-Hosted
      Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions.

    4. Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
      Almost everyone thinks Open Web Analytics is a great alternative to Google Analytics.
    5. GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
    6. There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:
    7. Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.
      Piwik PRO Analytics Suite vs Google Analytics opinions
      Almost everyone thinks Piwik PRO Analytics Suite is a great alternative to Google Analytics.
      MichaelfromClearcode We've been using Piwik PRO since 2013 and are very happy with it. Piwik PRO offers an analytics platform, tag manager, CMP, and CDP, which allows us to run all of our web analytics activities from one place. One of the main reasons why we use Piwik PRO instead of Google Analytics is because it's a privacy-compliant analytics suite, plus it's very easy to use.
      Positive comment 10 months ago

      • FreeOpen Source
      • Mac
      • Windows
      • Linux
      • Perl
      AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
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