Google Analytics Alternatives and Similar Apps and Websites

Imagine a world where you can't see or even conceptualize who or what you interact with. What are the people you talk to like? How could you even tell? Without analytics software for analyzing who visits your website, you'd be living the webmaster equivalent to that. Luckily, that's where Google Analytics can come in.

Google Analytics now provides features that can be considered easy to use for everyone in the search engine optimization and analysis space.

Though rich with support and comprehensive in scope, many of you may prefer open source Google Analytics alternatives due to Google's reputation of data retention and sharing. It may be important to have "eyes and ears" for your website's traffic, but that doesn't mean that you need to have that data sold without your consent either.

On top of that, for extra peace of mind, there are self-hosted Google Analytics alternatives that don't need to touch anything outside of your service and your audience to aggregate the data you need to survive and thrive.

The list of alternatives was last updated: 7/2/2020 4:18:00 PM

Alternatives to Google Analytics for all platforms with any license

  • Matomo

    Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular pages... and so much more. Matomo also protects your visitor privacy with advanced Privacy features.

    • It's free and can be self-hosted so nobody else gets access to my data. Guest • Oct 2017 • 7 agrees and 2 disagrees Disagree   Agree
    • Piwik is better alternative of google analytics because of its social data tracking feature JodieRobinsonvikasOct 2017 • 4 agrees and 1 disagrees Disagree   Agree

    Freemium $ $ $ Open Source Web Android iPhone Android Tablet iPad ... Self-Hosted Software as a Service (SaaS) PHP Cloudron Wordpress

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  • GoAccess

    GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly. Why GoAccess? GoAccess was designed to be a fast, terminal-based log analyzer.

    Free Open Source Mac Windows Linux BSD Cygwin ... Docker

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  • Open Web Analytics

    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in support for popular web applications such as WordPress and MediaWiki.

    Free Open Source Web Self-Hosted

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  • Piwik PRO Analytics Suite

    Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including GDPR and HIPAA. With the great platform comes great customer care.

    Commercial Web Self-Hosted

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  • Yandex.Metrica

    Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with sophisticated behavioral analytics featuring the Session Replay tool and an impressive array of heat maps. Get a comprehensive understanding of your audience using online-to-offline and cross-device tracking. Drive business growth with easy-to-use attribution models, intuitive dashboard and fully customizable reports and segments.

    Free Web

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  • AWStats

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and quickly.

    Free Open Source Mac Windows Linux Perl

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  • Statcounter

    Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

    Freemium Web

    No features added Add a feature

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  • Clicky

    Traffic data for your web site is a veritable gold mine. The problem is accessing that data quickly, easily, and in an interface that just makes sense. The majority of analytics services fail in all regards. You wouldnt be here if your current analytics service met your needs. The good news is that Clicky is different.

    Freemium Web

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  • Whatagraph

    Digital marketing agencies and businesses use Whatagraph to save time and present analytics data in a way their clients and teams can easily understand. > Data from all your digital channels in one platform > Customisable and editable visual templates > Automated report generation and e-mail delivery > Flexible date range reporting > Several language available Our clients: > Are simplifying the process of sharing analytics data within team and with their clients.

    • Whatagraph sends you reports, so you do not need to visit Google again! justmalinauskasOct 2016 • 0 agrees and 1 disagrees Disagree   Agree

    Commercial Web

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  • Heap Analytics

    Instant and retroactive analytics for web and iOS. Heap is an advanced yet user-friendly web and app analytics tool that lets you define custom events, track conversions and analyse funnels without needing to get IT involved.

    Freemium Web

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Web / Online

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