Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular pages... and so much more. Matomo also protects your visitor privacy with advanced Privacy features.
- It's free and can be self-hosted so nobody else gets access to my data.
- Piwik is better alternative of google analytics because of its social data tracking feature