Google Analytics Alternatives and Similar Apps and Websites

Imagine a world where you can't see or even conceptualize who or what you interact with. What are the people you talk to like? How could you even tell? Without analytics software for analyzing who visits your website, you'd be living the webmaster equivalent to that. Luckily, that's where Google Analytics can come in.

Google Analytics now provides features that can be considered easy to use for everyone in the search engine optimization and analysis space.

Though rich with support and comprehensive in scope, many of you may prefer open source Google Analytics alternatives due to Google's reputation of data retention and sharing. It may be important to have "eyes and ears" for your website's traffic, but that doesn't mean that you need to have that data sold without your consent either.

On top of that, for extra peace of mind, there are self-hosted Google Analytics alternatives that don't need to touch anything outside of your service and your audience to aggregate the data you need to survive and thrive.

The list of alternatives was last updated: 9/13/2019 12:34:00 PM

Alternatives to Google Analytics for all platforms with any license

  • Matomo

    Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular pages... and so much more. Matomo also protects your visitor privacy with advanced Privacy features.

    • It's free and can be self-hosted so nobody else gets access to my data. Guest • Oct 2017 • 5 agrees and 0 disagrees Disagree   Agree
    • Piwik is better alternative of google analytics because of its social data tracking feature JodieRobinsonvikasOct 2017 • 3 agrees and 1 disagrees Disagree   Agree

    Freemium $ $ $ Open Source Web Android iPhone Android Tablet iPad ... Self-Hosted Software as a Service (SaaS) PHP Cloudron

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  • GoAccess

    GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly. Why GoAccess? GoAccess was designed to be a fast, terminal-based log analyzer.

    Free Open Source Mac Windows Linux BSD Cygwin ... Docker

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  • Open Web Analytics

    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in support for popular web applications such as WordPress and MediaWiki.

    Free Open Source Web Self-Hosted

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  • Clicky

    Traffic data for your web site is a veritable gold mine. The problem is accessing that data quickly, easily, and in an interface that just makes sense. The majority of analytics services fail in all regards. You wouldnt be here if your current analytics service met your needs. The good news is that Clicky is different.

    Freemium Web

    No features added Add a feature

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  • AWStats

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and quickly.

    Free Open Source Mac Windows Linux Perl

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  • Yandex.Metrica

    Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with sophisticated behavioral analytics featuring the Session Replay tool and an impressive array of heat maps. Get a comprehensive understanding of your audience using online-to-offline and cross-device tracking. Drive business growth with easy-to-use attribution models, intuitive dashboard and fully customizable reports and segments.

    Free Web

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  • Whatagraph

    Digital marketing agencies and businesses use Whatagraph to save time and present analytics data in a way their clients and teams can easily understand. > Data from all your digital channels in one platform > Customisable and editable visual templates > Automated report generation and e-mail delivery > Flexible date range reporting > Several language available Our clients: > Are simplifying the process of sharing analytics data within team and with their clients.

    • Whatagraph sends you reports, so you do not need to visit Google again! justmalinauskasOct 2016 • 0 agrees and 1 disagrees Disagree   Agree

    Commercial Web

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  • Heap Analytics

    Instant and retroactive analytics for web and iOS. Heap is an advanced yet user-friendly web and app analytics tool that lets you define custom events, track conversions and analyse funnels without needing to get IT involved.

    Freemium Web

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  • Statcounter

    Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

    Freemium Web

    No features added Add a feature

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  • Gauges

    Gaug.es for iPhone lets you check in on your stats on the go. View traffic, top content, and top referrers, even view live traffic as it comes in from across the globe with AirTraffic. Gaug.es is the most simple and beautiful way to see the traffic hitting your websites. Track multiple sites, and see reports on them all from one convenient dashboard.

    • Simple and easy, as opposed to Google Analytics. quesojarJan 2016 • 1 agrees and 0 disagrees Disagree   Agree

    Freemium Web Android iPhone

    No features added Add a feature

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  • Fathom Analytics

    Fathom Analytics provides simple and useful website stats that focus on user privacy. We don’t store personal information Our tracking policy is simple: Fathom collects trends and insights, not personal details about specific website visitors. We offer simple traffic insights Fathom gives you top pages, top referrers, bounce rate and average time people spend on your site. That’s it, all on a single screen.

    Commercial Open Source Web Self-Hosted

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  • GoSquared

    All-in-one platform for understanding converting more web visitors to leads – real time analytics, live chat, marketing automation and our unique customer data hub, integrated seamlessly. Integrating real-time analytics, live chat, marketing automation and our customer data hub, GoSquared helps you transform the way you market and sell through your website. Use a web visitors real-time web behaviour to qualify leads and trigger personalised marketing automation.

    Commercial Web Android iPhone

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  • Piwik PRO Analytics Suite

    Piwik PRO’s products are deployed in both on-premises and cloud versions, both adhere to the strictest data protection regulations (including HIPAA and GDPR). Piwik PRO Analytics Suite consists of: WEB ANALYTICS Piwik PRO Web Analytics provides full data control and access to advanced audience segmentation, content and campaign tracking, Adwords integration, and more. Data is unsampled and available real-time so users can make quick, accurate decisions.

    Commercial Web Self-Hosted

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  • Lucky Orange

    Lucky Orange is a complete suite of tools for total website optimization and usability analysis. Using Lucky Orange, you can understand visitor behaviors, diagnose trouble areas in your conversion funnel, causes of abandonment & then evaluate your website optimizations to measure successes. Tools include: Real Time Analytics, Visitor Recordings, Heatmaps, Polling, Chat System and Form Analytics. Takes seconds to install and you can get started on our FREE trial without a credit card.

    Commercial Web

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  • Mixpanel Mobile Analytics

    Mixpanel is the most advanced analytics platform in the world for mobile & web. Stay up to date on trends, funnel conversion rates, and retention rates all in one app. All you need to do is login with your Mixpanel email address that you already use on the web. FEATURES: - Trends: See how people are engaging with your app by measuring the actions people take. - Funnels: See where people are dropping off.

    Freemium Web iPhone

    No features added Add a feature

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  • SessionHunt

    SessionHunt shows you how people are interacting with your website in a way that is easy to understand. It's build from the ground up with simplicity in mind. By using SessionHunt you will be able to learn more about your audience. Where do your visitors come from? What system are they using? How did they arrive at your site? How long did their visit last? These are just a few of the many questions SessionHunt helps you answer.

    • Discontinued Website/service unavailable.

    Freemium Web

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  • Google Analytics Mobile

    The Google Analytics Mobile SDK brings all the goodness of web-based Google Analytics to mobile applications on Android and iOS. You can use the SDK to track pageviews, click events, and--on Android--install referrers.

    Free Web

    No features added Add a feature

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  • Woopra

    Woopra is the industry’s leading fully-integrated Journey Analytics platform that helps organizations to visualize, analyze and experience every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster. Supporting collaboration across every department, Woopra’s approach to data is rooted in understanding the people behind the numbers.

    • Live stats and reporting is extremely helpful for some SEO purposes. Useful too when cloaking and other such interactive traffic management methods. 80sbushFeb 2017 Disagree   Agree

    Freemium $ $ $ Web

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  • Ghostboard

    Real time blog-focused analytics to grow your Ghost blog with no code edition nor theme integrations.

    Commercial $ $ $ Web

    No features added Add a feature

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  • WP Power Stats

    View your site visits statistics at a glance: browsers, operating systems, visitors and much more! Highly customizable settings to fine-tune the tracking. One click install and you are ready to go! This lightweight plugin is carefully integrated in WordPress, which makes it fast, secure and reliable. Claim back your privacy: no third party services, all statistics are private on your hosting and are accessible only by you.

    Free Open Source Self-Hosted Wordpress

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  • Deep.BI

    Deep.BI measures content consumption metrics to help publishers distribute content across platforms and grow audiences. Deep.BI collects all kinds of raw event data related to publishing - readers behavior and content performance and lets analyze this data in real-time. By collecting raw data publishers get unprecedented flexibility and can build their own metrics, reports and use different strategies for different kinds of content.

    Freemium Web

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  • Snowplow Analytics

    Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can: 1. Join that data with any other data e.g. marketing data (e.g. Adwords), customer data (e.g. CRM), financial data (e.g. ERP), catalog data (e.g. CMS) 2. Perform any analysis on your data with your analytics tool of choice e.g. R, Excel, Tableau, ChartIO, Microstrategy, SAS...

    Free Open Source Web Self-Hosted

    No features added Add a feature

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  • Feedjit

    Feedjit lets you see friends and visitors as they arrive on your blog or website. Know when your best friends read about your latest adventure. Be alerted when your most important clients view your latest product offering. Feedjit lets you know, right now, who is visiting your site. Simply add the Live Traffic Feed and instantly start seeing who is visiting your site as they arrive.

    • Discontinued Feedjit is no longer available.

    Freemium Web

    No features added Add a feature

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Platforms

Web / Online

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