Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, umami and Prisme Analytics.
Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand mentions.
Utilize AI technology for seamless data analysis. DataLab's AI assistant interactively extracts insights, connects to multiple sources like CSV, Google Sheets, Snowflake, and BigQuery, and generates reviewable code. Designed similar to ChatGPT, ensuring effective data communication.
Advanced analytics software focusing on visitor interactions to provide insights into customer behavior. Perfect for businesses optimizing product development and marketing strategies with detailed event tracking and fast, intuitive reporting.
KISSmetrics is the most popular commercial alternative to Google Analytics.
PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...
PostHog is absolutely brilliant: can't recommend it enough! You can drill into any data point on any chart, and see the real users that make up the number. You can then drill into each user and watch screen recordings of them to better-understand where they failed to convert, etc. Thumbs up.
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum.
Much better than Google Analytics. Data is much easier to understand and actually respects your visitors privacy
Privacy-centric analytics tool offering real-time stats with anonymized data, blocking bots and spam, requiring no cookie consent, and complying with global privacy laws. Easy to integrate, lightweight, and suitable for any site or framework seeking compliant insights.
Fast customer service and weekly email reports!
Most users think Fathom Analytics is a great Google Analytics alternative.
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve...
WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.
Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.
We've been using Piwik PRO since 2013 and are very happy with it. Piwik PRO offers an analytics platform, tag manager, CMP, and CDP, which allows us to run all of our web analytics activities from one place. One of the main reasons why we use Piwik PRO instead of Google Analytics is because it's a privacy-compliant analytics suite, plus it's very easy to use.
Almost everyone thinks Piwik PRO Analytics Suite is a great Google Analytics alternative.
Fluent Analytics is like your privacy BFF for website stats, minus the cookies. Unlike Google Analytics, we’re not into selling your data or slowing down your site. And hey, you don’t need a PhD to get what our metrics are all about – they’re as easy as pie!
United Kingdom
United States
France
EU
Ireland
Canada
Poland
It's light-weight and clean.