Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and Linux apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and Openpanel.dev.

Google Analytics iconGoogle Analytics
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Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing...

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Google Analytics alternatives page was last updated Dec 16, 2024
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  1. GoatCounter icon

    GoatCounter

     30 likes
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    GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

    63 GoatCounter alternatives

    License model

    • Freemium • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    GoatCounter screenshot 1

    Properties

    1.  Privacy focused
    2.  Lightweight

    Features

    1.  GDPR Compliant
    2.  Simple installation
    3.  No Tracking
    4.  Real-time analytics
    5.  Ad-free
    6.  Self-Serve Capability
    7.  Hide your IP

    GoatCounter VS Google Analytics

     
  2. Clicky icon

    Clicky

     43 likes
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    Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand mentions.

    License model

    • Freemium • Proprietary

    Application type

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online
    Clicky screenshot 1

    Clicky Features

    1.  Traffic Monitoring
    2.  Stats

    Clicky VS Google Analytics

     
  4. DataLab icon

    DataLab

     5 likes
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    Utilize AI technology for seamless data analysis. DataLab's AI assistant interactively extracts insights, connects to multiple sources like CSV, Google Sheets, Snowflake, and BigQuery, and generates reviewable code. Designed similar to ChatGPT, ensuring effective data communication.

    License model

    • Freemium • Proprietary

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Software as a Service (SaaS)
    DataLab screenshot 1

    DataLab Features

    1.  Ad-free
    2.  Import CSV Data
    3.  Import from SqlServer
    4. PostgreSQL icon  PostgreSQL support
    5. MySQL Community Edition icon  Import from MySql
    6. Microsoft Excel icon  Import From Excel
    7. MySQL Community Edition icon  MySQL Support
    8.  Support for MS SQL Server
    9. Okta icon  Okta integration
    10. Google Cloud BigQuery icon  Google BigQuery Integration

    DataLab VS Google Analytics

     
  5. Ad
    Screenshot
    Adobe Analytics icon
    Adobe Analytics

    Adobe Analytics is a tool that provides marketing reports and analytics. It allows for the creation of custom dashboards and reports, and for the analysis of data from any customer interaction point. The software offers web analy...

    https://www.adobe.com
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  6. umami icon

    umami

     19 likes
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    Umami is a self-hosted web analytics tool that emphasizes simplicity and privacy. It's a free, open-source alternative to Google Analytics and other paid services, collecting only essential metrics viewable on a single page.

    62 umami alternatives

    License model

    • Free • Open Source

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Self-Hosted
    • Cloudron
    umami screenshot 1

    Properties

    1.  Privacy focused

    umami VS Google Analytics

     
  7. Counter icon

    Counter

     21 likes
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    Web Analytics made simple and therefore privacy friendly.

    License model

    • Free • Open Source

    Application type

    Country of Origin

    • International

    Platforms

    • Online
    Counter screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Real-time analytics
    2.  Cookie-free
    3.  Data analytics
    4.  Traffic Analysis

    Counter VS Google Analytics

     
    Comments about Counter as an Alternative to Google Analytics
    Anders Dahlgren
    Positive •Oct 24, 2023
    0

    It's light-weight and clean.

    Google Analytics Icon
    Counter icon
    • Counter is Free and Open SourceGoogle Analytics is Free and Proprietary
    • Counter is Privacy focusedGoogle Analytics is not according to our users
  8. WatchThemLive icon

    WatchThemLive

     144 likes
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    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    88 WatchThemLive alternatives

    License model

    • Freemium • Proprietary

    Application type

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online
    WatchThemLive Session Replays

    WatchThemLive Features

    1.  Customer Analytics
    2.  User Session Recording
    3.  Mouse tracking
    4.  Dedicated Account Manager
    5.  Heatmap
    6.  Goal Tracking
    7.  Customer service
    8.  Heatmaps based on date range

    WatchThemLive VS Google Analytics

     
  10. KISSmetrics icon

    KISSmetrics

     3 likes
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    Advanced analytics software focusing on visitor interactions to provide insights into customer behavior. Perfect for businesses optimizing product development and marketing strategies with detailed event tracking and fast, intuitive reporting.

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    KISSmetrics screenshot 1

    KISSmetrics Features

    1.  Email automation
    2.  Data analytics
    3.  Metrics

    KISSmetrics VS Google Analytics

     

    • KISSmetrics is the most popular commercial alternative to Google Analytics.

    • KISSmetrics is Paid and ProprietaryGoogle Analytics is Free and Proprietary
  11. AWStats icon

    AWStats

     27 likes
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    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.

    84 AWStats alternatives

    License model

    • Free • Open Source

    Application types

    Country of Origin

    • FR flagFrance
    • European Union flagEU

    Platforms

    • Mac
    • Windows
    • Linux
    • Perl
    AWStats screenshot 1

    Properties

    1.  Lightweight

    Features

    1.  Ad-free
    2.  Website Monitoring

    AWStats VS Google Analytics

     
  12. Fathom Analytics icon

    Fathom Analytics

     11 likes
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    Fathom Analytics is a privacy-focused software tool that provides valuable insights without complexity. It's easy to implement with a single line of script, compatible with any website, CMS, or framework.

    License model

    Application type

    Platforms

    • Online
    • Self-Hosted
    Fathom Analytics screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Real-time analytics
    2.  Data analytics
    3. WordPress icon  WordPress Integration
    4.  GDPR Compliant
    5.  Cookie-free
    6.  European data privacy

    Fathom Analytics VS Google Analytics

     
    Comments about Fathom Analytics as an Alternative to Google Analytics
    analyticsisawesome
    Positive •Sep 19, 2022
    0

    Fast customer service and weekly email reports!

    Google Analytics Icon
    Fathom Analytics icon

    • Most users think Fathom Analytics is a great Google Analytics alternative.

    • Fathom Analytics is Paid and Open SourceGoogle Analytics is Free and Proprietary
    • Fathom Analytics is Privacy focusedGoogle Analytics is not according to our users
  13. Statcounter icon

    Statcounter

     16 likes
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    Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum.

    121 Statcounter alternatives

    License model

    • Freemium • Proprietary

    Application type

    Country of Origin

    • IE flagIreland
    • European Union flagEU

    Platforms

    • Online
    Configurable Summary Stats

    Statcounter VS Google Analytics

     
    Comments about Statcounter as an Alternative to Google Analytics
    Guest
    Positive •Oct 22, 2020
    -1

    Much better than Google Analytics. Data is much easier to understand and actually respects your visitors privacy

    Google Analytics Icon
    Statcounter icon
    • Statcounter is Freemium and ProprietaryGoogle Analytics is Free and Proprietary
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