Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, umami and Prisme Analytics.

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Alternatives list

  1. Countly icon
     17 likes
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    Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to...

    68 Countly alternatives

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
  2. Copy a direct link to this comment to your clipboard

    Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can:

    Cost / License

    • Free
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
     
  3. Copy a direct link to this comment to your clipboard

    Instant and retroactive analytics for web and iOS. Heap is an advanced yet user-friendly web and app analytics tool that lets you define custom events, track conversions and analyse funnels without needing to get IT involved.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
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    Microsoft Clarity is a cutting-edge and free forever behavioral analysis tool for understanding user interaction with your website. With our behavior-focused insights, quickly pinpoint where users get frustrated and turn problems into opportunities.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  5. Yandex.Metrica icon
     18 likes
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    Yandex.Metrica is a free web analytics system combining advanced reporting tools with behavioral analytics (feat. the Session Replay & heat maps). Online-to-offline tracking, attribution models, intuitive dashboard, customizable reports and segments.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
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    Adobe Analytics is a tool that provides marketing reports and analytics. It allows for the creation of custom dashboards and reports, and for the analysis of data from any customer interaction point. The software offers web analytics, marketing analytics, attribution tools, and...

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
     
  7. Clockech icon
     4 likes
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    Insights, control, and security. The analytics platform for modern websites.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. Supermetrics icon
     6 likes
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    Get all your business data in one place. Easy-to-use report automation tools for web analytics, social media and online marketing.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Google Chrome
     
  9. Copy a direct link to this comment to your clipboard

    Narrative BI is an all-in-one marketing analytics and reporting platform for growth, marketing, sales, and product teams in every company, including agencies. It automatically generates insights from marketing channels and turns them into reports (narratives).

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. Shynet icon
     11 likes
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    There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:

    Cost / License

    • Free
    • Open Source

    Application type

    Platforms

    • Self-Hosted
     
  11. Copy a direct link to this comment to your clipboard

    IBM Digital Analytics for Mobile provides marketing executives with real-time access to their top-line performance metrics and key performance indicators, anytime, anywhere.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • iPhone
     
  12. Usermaven icon
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    Usermaven's Spotless™ tracking system is designed to automatically capture all events, eliminating the need for developers to manually track these events. This system is crafted to be a simple and efficient analytics tool for those in marketing and product development roles.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
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