Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and Linux apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and Openpanel.dev.

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Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing...

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Google Analytics alternatives page was last updated Dec 16, 2024
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    Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • PL flagPoland
    • European Union flagEU

    Platforms

    • Online

    Piwik PRO Analytics Suite Features

    1.  User Session Recording
    2.  Conversion tracking
    3.  GDPR Compliant

    Piwik PRO Analytics Suite VS Google Analytics

     
    Comments about Piwik PRO Analytics Suite as an Alternative to Google Analytics
    MichaelfromClearcode
    Positive Jul 22, 2021
    0

    We've been using Piwik PRO since 2013 and are very happy with it. Piwik PRO offers an analytics platform, tag manager, CMP, and CDP, which allows us to run all of our web analytics activities from one place. One of the main reasons why we use Piwik PRO instead of Google Analytics is because it's a privacy-compliant analytics suite, plus it's very easy to use.

    Google Analytics Icon
    Piwik PRO Analytics Suite icon
    • Almost everyone thinks Piwik PRO Analytics Suite is a great Google Analytics alternative.

    • Piwik PRO Analytics Suite is Freemium and ProprietaryGoogle Analytics is Free and Proprietary
  2. PostHog icon
     6 likes
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    PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...

    License model

    • FreemiumOpen Source

    Platforms

    • Online
    • Self-Hosted

    PostHog Features

    1.  User Session Recording
    2.  Website Monitoring

    PostHog VS Google Analytics

     
    Comments about PostHog as an Alternative to Google Analytics
    Yves Stephan
    Positive Jun 5, 2022
    1

    PostHog is absolutely brilliant: can't recommend it enough! You can drill into any data point on any chart, and see the real users that make up the number. You can then drill into each user and watch screen recordings of them to better-understand where they failed to convert, etc. Thumbs up.

    Google Analytics Icon
    PostHog icon
    • PostHog is Freemium and Open SourceGoogle Analytics is Free and Proprietary
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    Fluent Analytics is like your privacy BFF for website stats, minus the cookies. Unlike Google Analytics, we’re not into selling your data or slowing down your site. And hey, you don’t need a PhD to get what our metrics are all about – they’re as easy as pie!

    License model

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)

    Fluent Analytics VS Google Analytics

     
  4. Clockech icon
     4 likes
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    Insights, control, and security. The analytics platform for modern websites.

    License model

    • FreemiumProprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)

    Properties

    1.  Security-focused

    Features

    1.  Ad-free
    2.  Website Traffic Stats
    3.  Traffic Analysis
    4.  Real-time analytics
    5.  Real-time traffic

    Clockech VS Google Analytics

     
  5. Mixpanel icon
     21 likes
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    Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve...

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Software as a Service (SaaS)

    Mixpanel Features

    1.  Product Analytics
    2.  Conversion Rate Optimization
    3.  Conversion funnel
    4.  Cohort Analysis
    5.  Funnel-based analytics

    Mixpanel VS Google Analytics

     
  6. Copy a direct link to this comment to your clipboard

    Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can:

    License model

    • FreeOpen Source

    Application type

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online
    • Self-Hosted

    Snowplow Analytics VS Google Analytics

     
  7. Shynet icon
     11 likes
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    There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:

    License model

    • FreeOpen Source

    Application type

    Platforms

    • Self-Hosted

    Properties

    1.  Privacy focused
    2.  Intuitive Interface

    Features

    1.  Cookie-free
    2.  Real-time analytics

    Shynet VS Google Analytics

     
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    Microsoft Clarity is a cutting-edge and free forever behavioral analysis tool for understanding user interaction with your website. With our behavior-focused insights, quickly pinpoint where users get frustrated and turn problems into opportunities.

    64 Microsoft Clarity alternatives

    License model

    • FreeProprietary

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Software as a Service (SaaS)

    Microsoft Clarity Features

    1.  User Session Recording
    2.  Heatmap
    3.  User experience
    4.  Visitor tracking
    5.  Business Insights
    6.  Scroll heatmap
    7.  Mouse Heatmaps
    8.  Web-Based

    Microsoft Clarity VS Google Analytics

     
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    Instant and retroactive analytics for web and iOS. Heap is an advanced yet user-friendly web and app analytics tool that lets you define custom events, track conversions and analyse funnels without needing to get IT involved.

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online

    Heap Analytics Features

    1.  Customer Analytics

    Heap Analytics VS Google Analytics

     
  10. Yandex.Metrica icon
     18 likes
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    Yandex.Metrica is a free web analytics system combining advanced reporting tools with behavioral analytics (feat. the Session Replay & heat maps). Online-to-offline tracking, attribution models, intuitive dashboard, customizable reports and segments.

    License model

    • FreeProprietary

    Application type

    Country of Origin

    • RU flagRussia

    Platforms

    • Online

    Top Yandex.Metrica Features

    1.  User Session Recording
    2.  Customer Segmentation
    3.  Mouse Heatmaps
    4.  Segmenting visitors
    5.  Usability
    6.  Heatmap
    7.  Traffic Monitoring
    8.  Scroll heatmap
    9.  Conversion Rate Optimization
    10.  Segmentaton
    11.  Real-time analytics

    Yandex.Metrica VS Google Analytics

     
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