Google Analytics Alternatives
Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and Linux apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and Openpanel.dev.
- Web Analytics Service
- Free • Proprietary
Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.
License model
- Freemium • Proprietary
Application type
Country of Origin
Poland
EU
Platforms
- Online
Piwik PRO Analytics Suite Features
Comments about Piwik PRO Analytics Suite as an Alternative to Google Analytics
PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...
License model
- Freemium • Open Source
Application types
Platforms
- Online
- Self-Hosted
PostHog Features
Comments about PostHog as an Alternative to Google Analytics
Yves StephanPostHog is absolutely brilliant: can't recommend it enough! You can drill into any data point on any chart, and see the real users that make up the number. You can then drill into each user and watch screen recordings of them to better-understand where they failed to convert, etc. Thumbs up.
Fluent Analytics is like your privacy BFF for website stats, minus the cookies. Unlike Google Analytics, we’re not into selling your data or slowing down your site. And hey, you don’t need a PhD to get what our metrics are all about – they’re as easy as pie!
License model
- Paid • Open Source
Platforms
- Self-Hosted
- Software as a Service (SaaS)
License model
- Freemium • Proprietary
Application type
Platforms
- Online
- Software as a Service (SaaS)
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve...
License model
- Paid • Proprietary
Application type
Country of Origin
United States
Platforms
- Software as a Service (SaaS)
Mixpanel Features
Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can:
License model
- Free • Open Source
Application type
Country of Origin
United Kingdom
Platforms
- Online
- Self-Hosted
There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:
- 64 Microsoft Clarity alternatives
Microsoft Clarity is a cutting-edge and free forever behavioral analysis tool for understanding user interaction with your website. With our behavior-focused insights, quickly pinpoint where users get frustrated and turn problems into opportunities.
License model
- Free • Proprietary
Application type
Country of Origin
United States
Platforms
- Online
- Software as a Service (SaaS)
Microsoft Clarity Features
Instant and retroactive analytics for web and iOS. Heap is an advanced yet user-friendly web and app analytics tool that lets you define custom events, track conversions and analyse funnels without needing to get IT involved.
License model
- Freemium • Proprietary
Application type
Country of Origin
United States
Platforms
- Online
Heap Analytics Features
Yandex.Metrica is a free web analytics system combining advanced reporting tools with behavioral analytics (feat. the Session Replay & heat maps). Online-to-offline tracking, attribution models, intuitive dashboard, customizable reports and segments.
License model
- Free • Proprietary
Application type
Country of Origin
Russia
Platforms
- Online
Top Yandex.Metrica Features
We've been using Piwik PRO since 2013 and are very happy with it. Piwik PRO offers an analytics platform, tag manager, CMP, and CDP, which allows us to run all of our web analytics activities from one place. One of the main reasons why we use Piwik PRO instead of Google Analytics is because it's a privacy-compliant analytics suite, plus it's very easy to use.