Adobe Analytics

Adobe Analytics is a tool that provides marketing reports and analytics. It allows for the creation of custom dashboards and reports, and for the analysis of data from any customer interaction point. The software offers web analytics, marketing analytics, attribution tools, and predictive analytics. It uses the Adobe Experience Platform to collect streaming web data for swift analysis. It also unifies data from various digital channels for real-time insights. Users can understand the factors behind each conversion and invest accordingly using its attribution tools. Additionally, it uses artificial intelligence and machine learning for predictive analytics.