mbuzz

mbuzz is a multi-touch attribution platform for technical marketers who've stopped trusting their dashboard. Every attribution tool ships with a model baked in — last-click, data-driven, proprietary — and reports its number as if it came from physics. It doesn't. Same data, different models, completely different answers. mbuzz is the only attribution tool that runs eight models side-by-side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and lets you write your own in a SQL-like Attribution DSL. All of it runs server-side for 30-40% more touchpoint capture than client-side trackers miss to ad blockers and iOS privacy. Open-source SDKs for Ruby, Node, Python, and PHP mean the whole thing is code you can inspect and own. Built for startups and mid-market companies spending $20K–$1M/month on paid media who want to audit the math themselves — not pay $5K/month for someone else's opinion.