Apps tagged with 'marketing-measurement'

All apps in Apps tagged with 'marketing-measurement' category. Use the filters below to narrow down your search. 
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  1. Lifesight icon

    Lifesight

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    Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    Multi-Touch Attribution (Measure)
    Marketing Mix Modelling (Measure)
    4 alternatives
  2. BlueAlpha icon

    BlueAlpha

     1 like

    BlueAlpha equips marketing leaders with the tools to maximize growth and ROI, by accurately measuring the true incrementality of campaigns and providing intelligent budget allocation recommendations.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    • Online
  4. mbuzz icon

    mbuzz

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    Every attribution tool runs a model and hides it. mbuzz runs 8, shows the math, and lets you write your own. Developer-first.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Per-channel ROAS, blended ROAS, MER, and new-customer cost — measured against attributed revenue, not what each ad platform claims for itself.
    Conversion overview with multi-channel data — average 2.8 channels and 4.2 days per conversion. Last-click would credit one touchpoint and miss the other 2.8.
    Conversions by channel and type — purchase, signup, trial — each weighted by the attribution model you chose, not the platform's.
    +2
    The Attribution DSL — your model as code. Nested time windows, custom decay curves, segment logic. Fork any of the 8 built-ins or write from scratch.
    51 alternatives
  5. MixModeler icon

    MixModeler

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    MixModeler is a privacy-first Marketing Mix Modeling platform that brings enterprise-grade attribution analytics to marketing teams without requiring coding skills or expensive consultancies.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    See how MixModeler compares to enterprise solutions, open-source tools, traditional consulting, and basic analytics platforms. MixModeler is the only solution offering data privacy, no-code interface, full variable engineering suite, both OLS & Bayesian models, real-time diagnostics, Excel integration, and performance acceleration—all with setup in minutes, not weeks.
    MixModeler delivers enterprise capabilities with modern privacy standards: (1) 100% Privacy Compliant (2) No-Code Simplicity (3) Transparent Pricing (4) Instant Setup (5) Excel Integration (6) Bayesian MMM Modeling
    Choose the plan that fits your needs. Free plan includes 20 variables, OLS models, advanced decomposition, and full privacy—perfect for testing MMM. Professional plan ($149/month) offers 500 variables, Variable Workshop, curve testing, and model diagnostics. Business plan ($239/month) provides unlimited variables, Bayesian modeling, advanced exports, and priority support.
    1 alternatives