Apps tagged with 'multi-touch-attribution'

All apps in Apps tagged with 'multi-touch-attribution'category. Use the filters below to narrow down your search. 
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  1. Nexoya icon
     1 like

    Nexoya is an AI-powered platform that helps mid-sized and enterprise companies optimize digital advertising across channels. The platform connects 40+ ad platforms, including Google Ads, Meta, LinkedIn, TikTok, DV360, and Microsoft Advertising and uses machine learning to...

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Performance overview
    Attribution of campaign tactics
    Budget allocation proposal
    +2
    Comparing predicted vs. actual values
    4 alternatives
  2. A marketing attribution software to track the source and journey of each lead, so you can identify what ads perform, and save big on ad spend.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Marketing Attribution Software screenshot 1
    5 alternatives
  3. mbuzz icon
     Like

    Every attribution tool runs a model and hides it. mbuzz runs 8, shows the math, and lets you write your own. Developer-first.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Per-channel ROAS, blended ROAS, MER, and new-customer cost — measured against attributed revenue, not what each ad platform claims for itself.
    Conversion overview with multi-channel data — average 2.8 channels and 4.2 days per conversion. Last-click would credit one touchpoint and miss the other 2.8.
    Conversions by channel and type — purchase, signup, trial — each weighted by the attribution model you chose, not the platform's.
    +2
    The Attribution DSL — your model as code. Nested time windows, custom decay curves, segment logic. Fork any of the 8 built-ins or write from scratch.
    51 alternatives