Open Source Google Analytics Alternatives

Imagine a world where you can't see or even conceptualize who or what you interact with. What are the people you talk to like? How could you even tell? Without analytics software for analyzing who visits your website, you'd be living the webmaster equivalent to that. Luckily, that's where Google Analytics can come in.

Google Analytics now provides features that can be considered easy to use for everyone in the search engine optimization and analysis space.

Though rich with support and comprehensive in scope, many of you may prefer open source Google Analytics alternatives due to Google's reputation of data retention and sharing. It may be important to have "eyes and ears" for your website's traffic, but that doesn't mean that you need to have that data sold without your consent either.

On top of that, for extra peace of mind, there are self-hosted Google Analytics alternatives that don't need to touch anything outside of your service and your audience to aggregate the data you need to survive and thrive.

The list of alternatives was last updated: 8/25/2020 7:12:00 PM

Alternatives to Google Analytics for all platforms with Open Source License

  • Matomo

    Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular pages... and so much more. Matomo also protects your visitor privacy with advanced Privacy features.

    • It's free and can be self-hosted so nobody else gets access to my data. Guest • Oct 2017 • 9 agrees and 2 disagrees Disagree   Agree
    • Piwik is better alternative of google analytics because of its social data tracking feature JodieRobinsonvikasOct 2017 • 4 agrees and 1 disagrees Disagree   Agree

    Freemium $ $ $ Open Source Web Android iPhone Android Tablet iPad ... Self-Hosted Software as a Service (SaaS) PHP Cloudron Wordpress

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  • GoAccess

    GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly. Why GoAccess? GoAccess was designed to be a fast, terminal-based log analyzer.

    Free Open Source Mac Windows Linux BSD Cygwin ... Docker

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  • Open Web Analytics

    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in support for popular web applications such as WordPress and MediaWiki.

    Free Open Source Web Self-Hosted

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  • Plausible Analytics

    Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU. We are completely independent, self-funded and bootstrapped. Why use Plausible? Google Analytics is overkill for most site owners. Plausible is easy to use and understand with no training or prior experience.

    Commercial $ $ $ Open Source Web Self-Hosted Software as a Service (SaaS)

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  • AWStats

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. It uses a partial information file to be able to process large log files, often and quickly.

    Free Open Source Mac Windows Linux Perl

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  • Shynet

    There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats: - They require handing all of your visitors' info to a third-party company - They use cookies to track visitors across sessions, so you need to have those annoying cookie notices - They collect so much personal data that even the NSA is jealous - They are closed source and/or expensive, often with limited data portability - They are hard to use Shynet has none of these caveats.

    Free Open Source Self-Hosted

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  • Fathom Analytics

    Fathom Analytics provides simple and useful website stats that focus on user privacy. We don’t store personal information Our tracking policy is simple: Fathom collects trends and insights, not personal details about specific website visitors. We offer simple traffic insights Fathom gives you top pages, top referrers, bounce rate and average time people spend on your site. That’s it, all on a single screen.

    Commercial $ $ $ Open Source Web Self-Hosted

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  • GoatCounter

    GoatCounter is a web analytics platform, roughly similar to Google Analytics or Matomo. It aims to give meaningful privacy-friendly web analytics for business purposes, while still staying usable for non-technical users to use on personal websites. The choices that currently exist are between freely hosted but with problematic privacy (e.g. Google Analytics), hosting your own complex software or paying $19/month (e.g. Matomo), or extremely simplistic "vanity statistics".

    Freemium $ $ $ Open Source Web Self-Hosted Software as a Service (SaaS)

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  • umami

    Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. Umami collects only the metrics you care about and everything fits on a single page. Simple analytics Umami measures just the important metrics that you care about: pageviews, devices used, and where your visitors are coming from.

    Free Open Source Web Self-Hosted

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  • Countly

    Countly is an enterprise grade analytics and marketing platform for mobile, web, desktop and IoT applications. More than 2000 Countly Servers worldwide collect data from 14000+ applications. Countly is available in two different editions - self-hosted or private cloud Enterprise Edition with premium plugins and customizable SLA, and Community Edition with basic plugins and a free-to-use non-commercial license.

    Freemium Open Source Web Self-Hosted

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