Google Analytics AlternativesOnly apps from the EU

The best alternative to Google Analytics is Plausible Analytics. It's not free, so if you're looking for a free alternative, you could try Plausible Analytics or Prisme Analytics. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and many of them are so hopefully you can find a suitable replacement. Other interesting alternatives to Google Analytics are GoAccess, AWStats, Statcounter and Piwik PRO Analytics Suite.

filter to find the best alternatives

Google Analytics alternatives are mainly Web Analytics Services, but if you're looking for Website Monitoring Tools or Business Intelligence Tools you can filter on that. Other popular filters include Open Source, Free and Self-Hosted. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Google Analytics.
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Alternatives list

  1. Plausible Analytics icon

    Plausible Analytics

     42 likes

    Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    110 Plausible Analytics alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Plausible Analytics screenshot 1
     
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    2
    Comments about Plausible Analytics as an Alternative to Google Analytics
    filiphanes
    Positive
    1

    Lightweight both on website and server. Nice user interface. Everything what most of websites need.

    chrisbeach
    1

    A little bit basic compared to Matomo, but does the job

    Plausible Analytics icon
    Plausible Analytics icon
    • Plausible Analytics is Free Personal and Open SourceGoogle Analytics is Free and Proprietary
    • Plausible Analytics is Privacy focusedGoogle Analytics is not according to our users
  2. Prisme Analytics icon

    Prisme Analytics

     11 likes

    Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Prisme Analytics screenshot 1
     
  4. Openpanel.dev icon

    Openpanel.dev

     14 likes

    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
    Openpanel.dev screenshot 1
     
  5. Ad
  6. GoAccess icon

    GoAccess

     67 likes

    Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

    60 GoAccess alternatives

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Cygwin
    • Docker
    GoAccess screenshot 1
     
  7. AWStats icon

    AWStats

     27 likes

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.

    83 AWStats alternatives

    Cost / License

    • Free
    • Open Source

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Perl
    AWStats screenshot 1
     
  8. Statcounter icon

    Statcounter

     16 likes

    Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum.

    128 Statcounter alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Configurable Summary Stats
     
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    1
    Comments about Statcounter as an Alternative to Google Analytics
    Guest
    Positive
    -1

    Much better than Google Analytics. Data is much easier to understand and actually respects your visitors privacy

    Review by a new / low-activity user.
    Statcounter icon
    Statcounter icon
    • Statcounter is Freemium and ProprietaryGoogle Analytics is Free and Proprietary
  10. Piwik PRO Analytics Suite icon

    Piwik PRO Analytics Suite

     6 likes

    Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Piwik PRO Analytics - Core report
     
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    1
    Comments about Piwik PRO Analytics Suite as an Alternative to Google Analytics
    MichaelfromClearcode
    Positive
    0

    We've been using Piwik PRO since 2013 and are very happy with it. Piwik PRO offers an analytics platform, tag manager, CMP, and CDP, which allows us to run all of our web analytics activities from one place. One of the main reasons why we use Piwik PRO instead of Google Analytics is because it's a privacy-compliant analytics suite, plus it's very easy to use.

    Piwik PRO Analytics Suite icon
    Piwik PRO Analytics Suite icon
    • Piwik PRO Analytics Suite is Freemium and ProprietaryGoogle Analytics is Free and Proprietary
  11. Supermetrics icon

    Supermetrics

     6 likes

    Get all your business data in one place. Easy-to-use report automation tools for web analytics, social media and online marketing.

    64 Supermetrics alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Google Chrome
    Supermetrics screenshot 1
     
  12. Whatagraph icon

    Whatagraph

     33 likes

    Whatagraph automates analytics reporting process by collecting data from marketing channels and presenting it as visual infographic reports. Reports are automatically generated and delivered to selected e-mail addresses.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Whatagraph screenshot 1
     
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    1
    Comments about Whatagraph as an Alternative to Google Analytics
    justmalinauskas
    Positive
    -1

    Whatagraph sends you reports, so you do not need to visit Google again!

    Review by a new / low-activity user.
    Whatagraph icon
    Whatagraph icon
    • Whatagraph is Paid and ProprietaryGoogle Analytics is Free and Proprietary
    • Whatagraph is CustomizableGoogle Analytics is not according to our users
  13. UXWizz icon

    UXWizz

     5 likes

    Self-hosted private analytics including: full session recordings, heatmaps, statistics, tag manager and much more!.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • MySQL Community Edition
    • Self-Hosted
    • MariaDB
    • Apache HTTP Server
    • PHP
    UXWizz Self-Hosted Analytics
     
  14. Simple Analytics icon

    Simple Analytics

     5 likes

    Simple Analytics is a web analytics tool that places a strong emphasis on privacy protection. It is designed to comply with various privacy policies such as the GDPR, PECR, and CCPA. A key feature of Simple Analytics is that it does not store any personal data about website...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Simple Analytics screenshot 1
     
  15. TWIPLA icon

    TWIPLA

     4 likes

    Privacy-centric analytics platform unifying real-time visitor stats, session replays, heatmaps, advanced conversion funnels, event tracking, in-page surveys, behavioral insights, and robust compliance, compatible with most CMS and website builders for actionable site performance data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Wordpress
    TWIPLA screenshot 1
     
12 of 45 Google Analytics alternatives