The best free alternative to Google Analytics is Matomo, which is also Open Source. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and loads of them is free so hopefully you can find a suitable replacement. Other interesting free alternatives to Google Analytics are Plausible Analytics, Rybbit, umami and Openpanel.dev.
GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.
New Zealand
Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.
Estonia
EU
Open-source web analytics offers easy, privacy-driven insights without cookies or tracking, featuring live dashboards, advanced filtering, custom events, multi-level location data, map visualizations, and the ability to monitor unlimited sites while maintaining compliance.
Hong Kong SAR China
Umami is a self-hosted web analytics tool that emphasizes simplicity and privacy. It's a free, open-source alternative to Google Analytics and other paid services, collecting only essential metrics viewable on a single page.
United States
Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.
SwedenEU
This platform offers a privacy-friendly, self-hosted alternative to Google Analytics, featuring automatic TLS support, event and outbound link tracking, file download monitoring, 404 tracking, and public dashboards. Zero dependencies and unlimited site management make it scalable and easy to use.
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.
FranceEU
Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.
Norway
Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.
SpainEU
Pulse is a lightweight, privacy-friendly website analytics tool. Add one script tag and get instant insights into visitors, page views, and referrers, with no cookies, no fingerprinting, and no personal data collected.
Medama Analytics is an open-source project dedicated to providing self-hostable, cookie-free website analytics. With a lightweight tracker of less than 1KB, it aims to offer useful analytics while prioritising user privacy.
Japan
