The Best Google Analytics AlternativesTop Web Analytics Services and other similar apps like Google Analytics

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Matomo icon

    Matomo

     223 likes

    GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.

    167 Matomo alternatives

    Cost / License

    • Freemium (Subscription)
    • Open Source (GPL-3.0)

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Self-Hosted
    • Software as a Service (SaaS)
    • PHP
    • Cloudron
    • Wordpress
    Matomo screenshot 1
     
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    2
    57
    Comments about Matomo as an Alternative to Google Analytics
    Guest
    Positive
    8

    It's free and can be self-hosted so nobody else gets access to my data.

    Review by a new / low-activity user.
    JodieRobinsonvikas
    Positive
    4

    Piwik is better alternative of google analytics because of its social data tracking feature

    Google Analytics Icon
    Matomo icon

    • Almost everyone thinks Matomo is a great Google Analytics alternative.

    • Matomo is the most popular Web-based, Android, iPhone & iPad alternative to Google Analytics.

    • Matomo is the most popular Open Source & free alternative to Google Analytics.

    • Matomo is Freemium and Open SourceGoogle Analytics is Free and Proprietary
    • Matomo is Privacy focusedGoogle Analytics is not according to our users
  2. Plausible Analytics icon

    Plausible Analytics

     42 likes

    Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    108 Plausible Analytics alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Plausible Analytics screenshot 1
     
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    2
    18
    Comments about Plausible Analytics as an Alternative to Google Analytics
    filiphanes
    Positive
    1

    Lightweight both on website and server. Nice user interface. Everything what most of websites need.

    chrisbeach
    1

    A little bit basic compared to Matomo, but does the job

    Google Analytics Icon
    Plausible Analytics icon

    • Almost everyone thinks Plausible Analytics is a great Google Analytics alternative.

    • Plausible Analytics is Free Personal and Open SourceGoogle Analytics is Free and Proprietary
    • Plausible Analytics is Privacy focusedGoogle Analytics is not according to our users
  4. Rybbit icon

    Rybbit

     24 likes

    Rybbit is the modern open source and privacy-friendly alternative to Google Analytics. It takes only a couple of minutes to set up and is super intuitive to use.

    56 Rybbit alternatives

    Cost / License

    • Freemium (Subscription)
    • Open Source (AGPL-3.0)

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Self-Hosted
    • Docker
    Rybbit screenshot 1
     
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    1
    Comments about Rybbit as an Alternative to Google Analytics
    Alternative Software
    Positive
    0

    Open source and much more privacy-friendly than Google Analytics. It still gives a lot of great functionality.

    Google Analytics Icon
    Rybbit icon
    • Rybbit is Freemium and Open SourceGoogle Analytics is Free and Proprietary
    • Rybbit is Privacy focusedGoogle Analytics is not according to our users
  5. Ad
    Screenshot
    Hitsteps icon
    Hitsteps

    Hitsteps Analytics is a real time visitor web statistics, heatmap and live chat app with online visitors. Get competitive advantage.

    https://www.hitsteps.com
    Learn More
  6. Prisme Analytics icon

    Prisme Analytics

     11 likes

    Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.

    Cost / License

    • Freemium (Subscription)
    • Open Source (AGPL-3.0)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Prisme Analytics screenshot 1
     
  7. umami icon

    umami

     23 likes

    Umami is a self-hosted web analytics tool that emphasizes simplicity and privacy. It's a free, open-source alternative to Google Analytics and other paid services, collecting only essential metrics viewable on a single page.

    68 umami alternatives

    Cost / License

    • Freemium (Subscription)
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Cloudron
    umami screenshot 1
     
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    6
  8. Openpanel.dev icon

    Openpanel.dev

     14 likes

    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    Cost / License

    • Freemium (Subscription)
    • Open Source (AGPL-3.0)

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
    Openpanel.dev screenshot 1
     
  10. Vince icon

    Vince

     11 likes

    This platform offers a privacy-friendly, self-hosted alternative to Google Analytics, featuring automatic TLS support, event and outbound link tracking, file download monitoring, 404 tracking, and public dashboards. Zero dependencies and unlimited site management make it scalable and easy to use.

    Cost / License

    Application type

    Platforms

    • Mac
    • Linux
    • Self-Hosted
    • Docker
    Vince screenshot 1
     

    • Vince is the most popular Mac & Linux alternative to Google Analytics.

    • Vince is Free and Open SourceGoogle Analytics is Free and Proprietary
    • Vince is Lightweight and Privacy focusedGoogle Analytics is not according to our users
  11. GoatCounter icon

    GoatCounter

     35 likes

    GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

    64 GoatCounter alternatives

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    GoatCounter screenshot 1
     
  12. GoAccess icon

    GoAccess

     67 likes

    Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

    60 GoAccess alternatives

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Cygwin
    • Docker
    GoAccess screenshot 1
     

    • GoAccess is the most popular Windows alternative to Google Analytics.

    • GoAccess is Free and Open SourceGoogle Analytics is Free and Proprietary
  13. Medama icon

    Medama

     7 likes

    Medama Analytics is an open-source project dedicated to providing self-hostable, cookie-free website analytics. With a lightweight tracker of less than 1KB, it aims to offer useful analytics while prioritising user privacy.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • Docker
    Listing websites
     
  15. Open Web Analytics icon

    Open Web Analytics

     43 likes

    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

    The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    OWA Dashboard
     
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    10
12 of 257 Google Analytics alternatives