Free Edition supports scheduled backup, incremental backup and differential backup of partitions, hard-disks AND folders. Restrictions: no cleanup of backups and no command-line-backups as you can do with Macrium Reflect Free Edition.
AOMEI Backupper is an easy-to-use Backup & restore software for PC and Server.
Backup: file backup, system backup, disk/partition backup, etc. Clone: disk clone, partition clone, volume clone