Google Analytics AlternativesOnly apps categorised as A/B Testing Tools

The best A/B Testing alternative to Google Analytics is KISSmetrics. It's not free, so if you're looking for a free alternative, you could try Beam Analytics or Splitbee. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and nine of them are A/B Testing Tools so hopefully you can find a suitable replacement. Other interesting A/B Testing Tool alternatives to Google Analytics are Webtrends, TelemetryDeck, mœwe and Humblytics.

filter to find the best alternatives

Google Analytics alternatives are mainly Web Analytics Services, but if you're looking for A/B Testing Tools or Website Monitoring Tools you can filter on that. Other popular filters include Open Source, Free and Self-Hosted. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Google Analytics.
More about Google Analytics
Copy a direct link to this comment to your clipboard
Get a badge for your siteGoogle Analytics alternatives page was last updated

Alternatives list

  1. KISSmetrics icon

    KISSmetrics

     3 likes

    Advanced analytics software focusing on visitor interactions to provide insights into customer behavior. Perfect for businesses optimizing product development and marketing strategies with detailed event tracking and fast, intuitive reporting.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • US flagUnited States
    KISSmetrics screenshot 1
    Good alternative?
     
  2. Webtrends icon

    Webtrends

     1 like

    Webtrends enables digital marketers to deliver the most relevant messages and experiences that drive remarkable results across their mobile, social and web efforts. Our technologies, expert consultants, and dedicated support staff help companies to:

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Windows
    • Online
    Good alternative?
     
  4. Beam Analytics icon

    Beam Analytics

     Like

    Beam is the most affordable GDPR-compliant, cookie-free Google Analytics alternative on the market. And it comes with funnel analysis custom events.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Beam Analytics screenshot 1
    Good alternative?
     
  5. Splitbee icon

    Splitbee

     2 likes

    Your friendly all-in-one analytics & conversion tool. Improve and grow your website with Splitbee. Analyze user behavior like never before.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • US flagUnited States
    Splitbee Analytics Dashboard
    Good alternative?
     
  6. TelemetryDeck icon

    TelemetryDeck

     1 like

    Implement compliant analytics without requiring user consent. Capture and analyze users moving through your app, website or service and get help deciding how to grow, cookieless and without consent management.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • DE flagGermany
    • European Union flagEU
    TelemetryDeck screenshot 1
    Good alternative?
     
  8. mœwe icon

    mœwe

     2 likes

    An open source, privacy first platform for logging crashes and events, recording user feedback and configuring clients at runtime.

    Cost / License

    Platforms

    • Online
    • Android
    • Software as a Service (SaaS)
    • Docker
    • Flutter
    • iPhone
    • Self-Hosted
    • DE flagGermany
    • European Union flagEU
    the main dashboard
    Good alternative?
     
  9. Humblytics icon

    Humblytics

     Like

    Privacy-focused analytics tool offering cookie-free tracking, detailed custom event and click tracking, AB split testing, and CMS insights. Integrates with Webflow and Framer, tracks scroll depth, bounce rates, and content performance, and requires no coding or consent banners.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • TH flagThailand
    Humblytics screenshot 1
    Good alternative?
     
  10. LinkTrackr icon

    LinkTrackr

     Like

    LinkTrackr helps you track your ad campaigns & affiliate links in real-time. Our unique reporting system helps you discover which ads and links are making money, and weed out the ones that are not.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Android
    • iPhone
    • Android Tablet
    • iPad
    Our web based application home page.
    Good alternative?
     
  11. Opti-Behavior icon

    Opti-Behavior

     4 likes

    Self-hosted WordPress analytics plugin with heatmaps, session recordings, funnels, form analytics and privacy-first A/B testing.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • PHP
    • Wordpress
    • FR flagFrance
    • European Union flagEU
    Opti-Behavior screenshot 1
    Good alternative?
     
9 of 9 Google Analytics alternatives