One of the most popular alternatives to Moz is SimilarWeb, which has a free version. Other popular alternatives are Semrush, ahrefs, HubSpot and Advanced Web Ranking. You're spoiled for choice with SEO Tools like Moz: we list more than 100 alternatives for the web, Windows, Mac, iPhone and Android.
SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.
Israel
Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.
United States
Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.
United Kingdom
HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.
United States
Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.
Romania
EU
Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.
Ukraine
Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.
Belarus
Top Backlink Sites to Submit Your Product. Use SubmitRank to see which sites are worth submitting to.
Seomator is a tool designed by SEO/SEM professionals for SEO/SEM professionals. But at the same time it is amazing for SEO newbies as well. You can easily keep an eye on your backlinks, SERP data, keywords, search volumes, AdWords ad and positions of your competitors.
LatviaEU
AccuRanker is a fast and user-friendly SEO tool for Enterprise SEO teams and agencies. It provides keyword ranking tracking, SERP features, traffic value, and CTR analysis. All users have access to all features, making it suitable for both small and large-scale SEO projects.
DenmarkEU
Automates keyword rank tracking, delivers real-time SEO insights, supports multi-language analysis, offers keyword research tools, monitors backlinks, audits technical issues, compares local and global trends, visualizes ranking history, and integrates with analytics platforms.
CyprusEU
AI-driven platform providing rapid SEO content generation, real-time optimization guidance, detailed keyword and competitor research, article auditing, and intuitive collaboration tools. Integrates with major content platforms and offers native image support and API add-ons.
PolandEU
