Serpstat AlternativesSEO Tools and other similar apps like Serpstat

Serpstat is described as 'Comprehensive SEO toolset with over 50 tools for competitor insights, content strategy, keyword research, backlink tracking, and SEO data analysis' and is a popular SEO tool in the web browsers category. There are more than 100 alternatives to Serpstat for a variety of platforms, including Web-based, SaaS, Windows, Mac and iPhone apps. The best Serpstat alternative is Semrush. It's not free, so if you're looking for a free alternative, you could try ahrefs or HubSpot. Other great apps like Serpstat are Moz, SEO PowerSuite, Google Search Console and Advanced Web Ranking.

Serpstat iconSerpstat
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Comprehensive SEO toolset with over 50 tools for competitor insights, content strategy, keyword research, backlink...

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Serpstat alternatives page was last updated Apr 10, 2025
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  1. Semrush icon
     55 likes
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    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    44 Semrush alternatives

    License model

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Software as a Service (SaaS)

    Top Semrush Features

    1.  SEO Audit
    2.  Keyword Research
    3.  Website Audit
    4.  Social Media Analytics
    5.  Backlink checker
    6.  Backlinks Analysis
    7.  Website Monitoring
    8.  URL analysis
    9.  Competitive Analysis
    10.  Keyword-tool
    11.  Backlinks
    12.  Rank Tracking

    Semrush VS Serpstat

     
    • Most users think Semrush is a great Serpstat alternative.

    • Semrush is the most popular Web-based & SaaS alternative to Serpstat.

    • Semrush is the most popular commercial alternative to Serpstat.

    • Semrush is Paid and ProprietarySerpstat is also Paid and Proprietary
  2. ahrefs icon
     50 likes
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    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    47 ahrefs alternatives

    License model

    • FreemiumProprietary

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online
    • Software as a Service (SaaS)

    ahrefs Features

    1.  Ad-free
    2.  Backlinks Analysis
    3.  Rank Tracking
    4.  Competitor analysis
    5.  Keyword Research
    6.  Link Building

    ahrefs VS Serpstat

     
    Comments about ahrefs as an Alternative to Serpstat
    Eugene Lata
    Positive Mar 17, 2017
    0

    Ahrefs is a swiss army knife for SEOs. Same as Serpstat. I highly recommend both. The problem with Ahrefs is that it comes too costly, especially if you're doing small/medium projects. Here's where Serpstat with affordable starters plan steps in.

    georgecoem
    Positive Aug 30, 2016
    0

    Both offer great backlink check

    Serpstat Icon
    ahrefs icon
    • Almost everyone thinks ahrefs is a great Serpstat alternative.

    • ahrefs is the most popular free alternative to Serpstat.

    • ahrefs is Freemium and ProprietarySerpstat is Paid and Proprietary
  3. HubSpot icon
     106 likes
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    HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.

    70 HubSpot alternatives

    License model

    • FreemiumProprietary

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad

    HubSpot Features

    1.  Email tracking
    2.  Sales funnel
    3.  Multi-Channel Marketing
    4.  Extensible by Plugins/Extensions
    5.  Multiple Account support
    6.  AI-Powered
    7.  Publishing
    8.  Rich media
    9.  Contextual sales

    HubSpot VS Serpstat

     
    • HubSpot is the most popular Android, iPhone, iPad & Android Tablet alternative to Serpstat.

    • HubSpot is Freemium and ProprietarySerpstat is Paid and Proprietary
  4. Moz icon
     40 likes
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    Marketing analytics software for search, links, social, and brand, SEO audit • A vibrant online marketing community • Resources for learning inbound marketing.

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Google Chrome

    Moz Features

    1.  SEO Audit
    2.  Rank Tracking
    3.  Keyword Research

    Moz VS Serpstat

     
  5. SEO PowerSuite icon
     45 likes
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    SEO PowerSuite is a set of 4 tools, Rank Tracker, WebSite Auditor, SEO SpyGlass, and Link Assistant, that help with all types of SEO activities, from keyword research to on-page optimization and link building.

    143 SEO PowerSuite alternatives

    License model

    • FreemiumProprietary

    Country of Origin

    • BY flagBelarus

    Platforms

    • Mac
    • Windows
    • Linux

    SEO PowerSuite Features

    1.  Website Monitoring
    2.  Keyword-tool
    3.  Backlinks Analysis
    4.  SEO Audit
    5.  Rank Tracking
    6.  Keyword Research
    7.  Volume analysis
    8.  Content analysis
    9.  Backlink-software

    SEO PowerSuite VS Serpstat

     
    • SEO PowerSuite is the most popular Windows, Mac & Linux alternative to Serpstat.

    • SEO PowerSuite is Freemium and ProprietarySerpstat is Paid and Proprietary
  6. Copy a direct link to this comment to your clipboard

    Google Search Console is a free service by Google that helps monitor, troubleshoot, and enhance a website's presence in Google Search results. It offers tools and reports for submitting sitemaps, receiving alerts, inspecting URLs, and understanding site performance.

    35 Google Search Console alternatives

    License model

    • FreeProprietary

    Country of Origin

    • US flagUnited States

    Platforms

    • Online

    Google Search Console Features

    1.  Keyword-tool
    2.  Webmaster-tools
    3.  Serp-rank
    4.  Keyword Research
    5.  Website Monitoring

    Google Search Console VS Serpstat

     
  7. Copy a direct link to this comment to your clipboard

    Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    License model

    Application type

    Country of Origin

    • RO flagRomania
    • European Union flagEU

    Platforms

    • Online
    • Software as a Service (SaaS)

    Advanced Web Ranking Features

    1.  Click-through rate (CTR)
    2.  SEO Reports
    3.  Competitor analysis
    4.  Keyword rankings
    5.  Serp-rank
    6.  Website ranking
    7.  Rank Tracking
    8.  Report Builder
    9.  Keyword Research

    Advanced Web Ranking VS Serpstat

     
  8. Mangools icon
     18 likes
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    Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • SK flagSlovakia
    • European Union flagEU

    Platforms

    • Online

    Mangools Features

    1.  Backlink
    2.  Backlink checker
    3.  Backlinks Analysis
    4.  Keyword rankings
    5.  Keyword Research
    6.  Serp-rank
    7.  Keyword-tool
    8.  Backlinks

    Mangools VS Serpstat

     
  9. Marketing Miner icon
     35 likes
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    Data mining tool for SEO specialists and marketers. Marketing Miner is a tool for automated extraction of data that is important for online marketing of web projects. It consists of miners that provide data extracting based on user`s input dataset.

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • CZ flagCzechia
    • European Union flagEU

    Platforms

    • Online
    • Software as a Service (SaaS)

    Top Marketing Miner Features

    1.  Rank Tracking
    2.  Keyword rankings
    3.  SEO Audit
    4.  Keyword Research
    5.  Content Discovery
    6.  Content analysis
    7.  Content Management
    8.  Keyword-tool
    9.  Bulk uploader
    10.  URL analysis
    11.  SEO Reports

    Marketing Miner VS Serpstat

     
  10. Rank Tracker icon
     13 likes
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    Rank Tracker is an SEO tool that monitors your website's keyword performance across all main search engines. It offers customizable rank tracking dashboards and SEO reports, and is used by around 20,000 users monthly.

    78 Rank Tracker alternatives

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • BY flagBelarus

    Platforms

    • Mac
    • Windows
    • Linux

    Rank Tracker Features

    1.  Backlink checker

    Rank Tracker VS Serpstat

     
  11. SEOmator icon
     11 likes
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    Seomator is a tool designed by SEO/SEM professionals for SEO/SEM professionals. But at the same time it is amazing for SEO newbies as well. You can easily keep an eye on your backlinks, SERP data, keywords, search volumes, AdWords ad and positions of your competitors.

    License model

    Application type

    Country of Origin

    • LV flagLatvia
    • European Union flagEU

    Platforms

    • Online

    SEOmator Features

    1.  SEO Audit
    2.  Performance Monitoring
    3.  SEO Reports

    SEOmator VS Serpstat

     
  12. Copy a direct link to this comment to your clipboard

    AccuRanker is a fast and user-friendly SEO tool for Enterprise SEO teams and agencies. It provides keyword ranking tracking, SERP features, traffic value, and CTR analysis. All users have access to all features, making it suitable for both small and large-scale SEO projects.

    License model

    Application type

    Country of Origin

    • DK flagDenmark
    • European Union flagEU

    Platforms

    • Online
    • Software as a Service (SaaS)

    AccuRanker Features

    1.  Competitor analysis
    2. Adobe Analytics icon  Adobe Analytics Integration
    3.  REST API
    4.  Click-through rate (CTR)
    5.  Keyword Research
    6. Google Analytics icon  Google Analytics Integration
    7. Google Sheets icon  Google Sheets integration

    AccuRanker VS Serpstat

     
12 of 124 Serpstat alternatives