The Best Semrush AlternativesTop SEO & Website Audit Tools like Semrush

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 25 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Google Chrome, Mac and Windows apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, Mangools and SEO PowerSuite.

Semrush iconSemrush
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Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media...

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Semrush alternatives page was last updated Dec 15, 2024
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  1. Serpstat icon

    Serpstat

     64 likes
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    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    License model

    Application types

    Country of Origin

    • UA flagUkraine

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
    Serpstat screenshot 1

    Top Serpstat Features

    1.  SEO Audit
    2.  Content analysis
    3.  Keyword Research
    4.  Backlinks Analysis
    5.  Keyword-tool
    6.  Website Monitoring
    7.  No Coding Required
    8.  Content Discovery
    9.  Backlink checker
    10.  Browser extension
    11.  SEO Reports

    Serpstat VS Semrush

     
    Comments about Serpstat as an Alternative to Semrush
    Top Positive Comment
    Eugene Lata
    Dec 1, 2016
    0

    Both tools offer search analytics, rank tracking, backlink analysis, SEO audit. Both share a remarkable set of features. Here's a great comparison chart of prices and what you get under certain tariff plan of each tool - http://socialcompare.com/en/comparison/semrush-vs-serpstat-3ltgzluu

    Most Recent Comment
    Guest
    Positive Dec 20, 2017
    0

    Serpstat is a better priced version of Semrush

    Martha_Geller
    Positive Apr 5, 2017
    0

    These tools are similar to each other, but SEMRush has much more databases, and Serpstat has less but with the better quality. Serpstat has some very useful and free tools; it has my favorite URL vs. URL tool and much more powerful rank, tracker Both are in my everyday use, but Serpstat is in my heart forever

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    3 of 9 comments
    Semrush Icon
    Serpstat icon

    • Almost everyone thinks Serpstat is a great Semrush alternative.

    • Serpstat is the most popular Web-based alternative to Semrush.

    • Serpstat is the most popular commercial alternative to Semrush.

    • Serpstat is Paid and ProprietarySemrush is also Paid and Proprietary
  2. SimilarWeb icon

    SimilarWeb

     135 likes
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    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    84 SimilarWeb alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • IL flagIsrael

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
    SimilarWeb screenshot 1

    SimilarWeb Features

    1.  Website Monitoring
    2.  Traffic Analysis
    3.  Multiple languages
    4.  Rank Tracking
    5.  Keyword rankings
    6.  Real-time traffic
    7.  Browser extension

    SimilarWeb VS Semrush

     

    • Most users think SimilarWeb is a great Semrush alternative.

    • SimilarWeb is the most popular Windows, Mac & Linux alternative to Semrush.

    • SimilarWeb is the most popular free alternative to Semrush.

    • SimilarWeb is Freemium and ProprietarySemrush is Paid and Proprietary
  4. ahrefs icon

    ahrefs

     50 likes
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    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    47 ahrefs alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online
    • Software as a Service (SaaS)
    ahrefs screenshot 1

    ahrefs Features

    1.  Ad-free
    2.  Backlinks Analysis
    3.  Rank Tracking
    4.  Competitor analysis
    5.  Keyword Research
    6.  Link Building

    ahrefs VS Semrush

     

    • Almost everyone thinks ahrefs is a great Semrush alternative.

    • ahrefs is the most popular SaaS alternative to Semrush.

    • ahrefs is Freemium and ProprietarySemrush is Paid and Proprietary
  5. Ad
    Screenshot
    SEOTesting icon
    SEOTesting

    Enhance search traffic through time-based SEO testing, split tests, and performance analysis. Access dashboards to track Google Search Console data, annotate algorithm updates, and optimize content with tailored reports, ensuring...

    https://seotesting.com
    Learn More
  6. Google Search Console icon

    Google Search Console

     49 likes
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    Google Search Console is a free service by Google that helps monitor, troubleshoot, and enhance a website's presence in Google Search results. It offers tools and reports for submitting sitemaps, receiving alerts, inspecting URLs, and understanding site performance.

    35 Google Search Console alternatives

    License model

    • Free • Proprietary

    Application types

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    Google Search Console screenshot 1

    Google Search Console Features

    1.  Keyword-tool
    2.  Webmaster-tools
    3.  Serp-rank
    4.  Keyword Research
    5.  Website Monitoring

    Google Search Console VS Semrush

     
    Comments about Google Search Console as an Alternative to Semrush
    GarretJones136
    Positive Aug 24, 2018
    2

    Google search console shows exact clicks on site!

    Vehemence26
    Positive Jul 3, 2022
    0

    We use GSC together with Semrush. If you're looking for basic SEO tooling then just using GSC is good.

    Semrush Icon
    Google Search Console icon

    • Almost everyone thinks Google Search Console is a great Semrush alternative.

    • Google Search Console is Free and ProprietarySemrush is Paid and Proprietary
  7. Moz icon

    Moz

     40 likes
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    Marketing analytics software for search, links, social, and brand, SEO audit • A vibrant online marketing community • Resources for learning inbound marketing.

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Google Chrome
    Moz screenshot 1

    Moz Features

    1.  SEO Audit
    2.  Rank Tracking
    3.  Keyword Research

    Moz VS Semrush

     
  8. Mangools icon

    Mangools

     18 likes
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    Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.

    License model

    • Freemium • Proprietary

    Application type

    Country of Origin

    • SK flagSlovakia
    • European Union flagEU

    Platforms

    • Online
    Mangools screenshot 1

    Mangools Features

    1.  Backlink
    2.  Backlink checker
    3.  Backlinks Analysis
    4.  Keyword rankings
    5.  Keyword Research
    6.  Serp-rank
    7.  Keyword-tool
    8.  Backlinks

    Mangools VS Semrush

     
  10. SEO PowerSuite icon

    SEO PowerSuite

     45 likes
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    SEO PowerSuite is a set of 4 tools, Rank Tracker, WebSite Auditor, SEO SpyGlass, and Link Assistant, that help with all types of SEO activities, from keyword research to on-page optimization and link building.

    143 SEO PowerSuite alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • BY flagBelarus

    Platforms

    • Mac
    • Windows
    • Linux
    SEO PowerSuite screenshot 1

    SEO PowerSuite Features

    1.  Website Monitoring
    2.  Keyword-tool
    3.  Backlinks Analysis
    4.  SEO Audit
    5.  Rank Tracking
    6.  Keyword Research
    7.  Volume analysis
    8.  Content analysis
    9.  Backlink-software

    SEO PowerSuite VS Semrush

     
  11. Screpy icon

    Screpy

     39 likes
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    Screpy is an AI-based web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team. It's powered by Lighthouse and it also includes some different analysis tools (SEO, SERP, W3C, Uptime, etc).

    License model

    Application types

    Platforms

    • Online
    Overview

    Top Screpy Features

    1.  SEO Audit
    2.  Website Monitoring
    3.  Uptime Monitoring
    4.  Performance Monitoring
    5.  Keyword rankings
    6.  Serp-rank
    7.  W3C Monitoring
    8.  W3C Validator
    9.  Rank Tracking
    10.  Keyword-tool
    11.  Keyword Research
    12.  Keyword Monitoring

    Screpy VS Semrush

     
    Comments about Screpy as an Alternative to Semrush
    Guest
    Positive Aug 20, 2020
    0

    It's not a rival to SEMrush, but it's more than enough for startups.

    Semrush Icon
    Screpy icon

    • Almost everyone thinks Screpy is a great Semrush alternative.

    • Screpy is Paid and ProprietarySemrush is also Paid and Proprietary
  12. Screaming Frog SEO Spider icon

    Screaming Frog SEO Spider

     33 likes
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    The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.

    88 Screaming Frog SEO Spider alternatives

    License model

    Application type

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Mac
    • Windows
    • Linux
    Screaming Frog SEO Spider screenshot 1

    Screaming Frog SEO Spider Features

    1.  Scheduled Data Crawling
    2.  Website testing

    Screaming Frog SEO Spider VS Semrush

     
9 of 44 Semrush alternatives