Moz AlternativesTop SEO Tools and other similar apps like Moz

Moz is described as 'Offers tools for keyword research, site audits, backlink analysis, rank tracking, content optimization, technical audits, and local business SEO management' and is a SEO tool in the web browsers category. There are more than 100 alternatives to Moz for a variety of platforms, including Web-based, SaaS, Windows, Mac and iPhone apps. The best Moz alternative is SimilarWeb, which is free. Other great apps like Moz are Semrush, ahrefs, RankHacker.com and Serpstat.

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Alternatives list

  1. SimilarWeb icon

    SimilarWeb

     140 likes
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    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    97 SimilarWeb alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
    SimilarWeb screenshot 1
     
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    1
    Comments about SimilarWeb as an Alternative to Moz
    DaniellaStrosin
    Negative
    1

    I found that slimiar web gives wrong data

    Moz Icon
    SimilarWeb icon

    • Some users think SimilarWeb is a great Moz alternative, some don't.

    • SimilarWeb is the most popular Web-based, Windows, Mac & Linux alternative to Moz.

    • SimilarWeb is the most popular free alternative to Moz.

    • SimilarWeb is Freemium and ProprietaryMoz is Paid and Proprietary
  2. Semrush icon

    Semrush

     57 likes
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    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    77 Semrush alternatives

    Cost / License

    • Subscription
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    Semrush screenshot 1
     
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    1
    Comments about Semrush as an Alternative to Moz
    JodieRobinsonvikas
    Positive
    3

    SEMrush gives best competitors analysis data

    Moz Icon
    Semrush icon

    • Semrush is the most popular SaaS alternative to Moz.

    • Semrush is the most popular commercial alternative to Moz.

    • Semrush is Paid and ProprietaryMoz is also Paid and Proprietary
  4. ahrefs icon

    ahrefs

     55 likes
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    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    83 ahrefs alternatives

    Cost / License

    • Freemium (Pay once)
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    ahrefs screenshot 1
     
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    1
    7
    Comments about ahrefs as an Alternative to Moz
    DaniellaStrosin
    Positive
    0

    Aherfs provides quantitative and qualitative data

    Moz Icon
    ahrefs icon

    • Almost everyone thinks ahrefs is a great Moz alternative.

    • ahrefs is Freemium and ProprietaryMoz is Paid and Proprietary
  5. Ad
    Screenshot
    Nightwatch icon
    Nightwatch

    Nightwatch is an advanced SEO tracking tool that allows users to monitor and analyze their website's search engine performance. It offers detailed graphs, keyword and backlink segmentation, and new ranking keyword discovery.

    https://nightwatch.io
    Learn More
  6. RankHacker.com icon

    RankHacker.com

     55 likes
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    The only keyword research tool that forecasts ROI & automates your content strategy. Rank Hacker reveals the exact SEO strategies that put your competition on page one & uses this data to build a content marketing plan that will outpace them!

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Online
    Import a list of keywords or select from Rank Hacker's suggestions. We’ll take your current conversion data plus keywords you want to rank organically for and build your mission.
     
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    27
    Comments about RankHacker.com as an Alternative to Moz
    richardkean
    Positive
    3

    Really helps you dial in what content you need to be looking at.

    coolseo
    Positive
    0

    It has everything we wanted.

    Review by a new / low-activity user.
    Moz Icon
    RankHacker.com icon

    • Almost everyone thinks RankHacker.com is a great Moz alternative.

    • RankHacker.com is Paid and ProprietaryMoz is also Paid and Proprietary
  7. Serpstat icon

    Serpstat

     64 likes
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    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
    Serpstat screenshot 1
     
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    7
    18
    Comments about Serpstat as an Alternative to Moz
    Top Positive Comment
    Nishadha
    0

    Has all the major functions provided by Moz. Keyword rank tracking, on site optimization tools, site audits and more

    Martha_Geller
    Positive
    0

    Serpstat has huge and clear databases, especially for the USA

    Ivybrown
    Positive
    0

    Serpstat is three times cheaper than Moz and Semrush. Moreover, it has the biggest US keyword db!

    Review by a new / low-activity user.
    Show more comments
    3 of 7 comments
    Moz Icon
    Serpstat icon

    • Most users think Serpstat is a great Moz alternative.

    • Serpstat is Paid and ProprietaryMoz is also Paid and Proprietary
  8. HubSpot icon

    HubSpot

     106 likes
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    HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.

    95 HubSpot alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application types

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    HubSpot screenshot 1
    HubSpot screenshot 2
    HubSpot screenshot 3
     
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    6

    • Most users think HubSpot is a great Moz alternative.

    • HubSpot is the most popular Android, iPhone, iPad & Android Tablet alternative to Moz.

    • HubSpot is Freemium and ProprietaryMoz is Paid and Proprietary
  10. Advanced Web Ranking icon

    Advanced Web Ranking

     30 likes
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    Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Advanced Web Ranking screenshot 1
     
  11. SEO PowerSuite icon

    SEO PowerSuite

     46 likes
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    Comprehensive suite combining keyword tracking, site audits, backlink analysis, and link building with cross-platform capabilities, multi-language interface, progress tracking, competitor research, customizable reporting, automation, and bulk management for easy SEO.

    152 SEO PowerSuite alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    SEO PowerSuite screenshot 1
     
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    1
    Comments about SEO PowerSuite as an Alternative to Moz
    Guest
    Positive
    0

    cheaper, lots of features in the app

    Review by a new / low-activity user.
    Moz Icon
    SEO PowerSuite icon
    • SEO PowerSuite is Freemium and ProprietaryMoz is Paid and Proprietary
  12. Screpy icon

    Screpy

     39 likes
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    Screpy is an AI-based web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team. It's powered by Lighthouse and it also includes some different analysis tools (SEO, SERP, W3C, Uptime, etc).

    Cost / License

    • Subscription
    • Proprietary

    Application types

    Platforms

    • Online
    Overview
     
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    47
  13. AccuRanker icon

    AccuRanker

     Like
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    AccuRanker is a fast and user-friendly SEO tool for Enterprise SEO teams and agencies. It provides keyword ranking tracking, SERP features, traffic value, and CTR analysis. All users have access to all features, making it suitable for both small and large-scale SEO projects.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    AccuRanker screenshot 1
     
  14. SEOmator icon

    SEOmator

     12 likes
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    Seomator is a tool designed by SEO/SEM professionals for SEO/SEM professionals. But at the same time it is amazing for SEO newbies as well. You can easily keep an eye on your backlinks, SERP data, keywords, search volumes, AdWords ad and positions of your competitors.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    SEOmator screenshot 1
     
  15. Google Keyword Planner icon

    Google Keyword Planner

     2 likes
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    Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine...

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Google Keyword Planner screenshot 1
     
12 of 167 Moz alternatives