Moz AlternativesTop SEO Tools and other similar apps like Moz

Moz is described as 'Offers tools for keyword research, site audits, backlink analysis, rank tracking, content optimization, technical audits, and local business SEO management' and is a SEO tool in the web browsers category. There are more than 100 alternatives to Moz for a variety of platforms, including Web-based, SaaS, Windows, Mac and iPhone apps. The best Moz alternative is SimilarWeb, which is free. Other great apps like Moz are ahrefs, Semrush, RankHacker.com and Serpstat.

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Alternatives list

  1. SimilarWeb icon
     139 likes

    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    111 SimilarWeb alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
     
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    1
    SimilarWeb vs Moz Comments
    DaniellaStrosin
    Negative
    1

    I found that slimiar web gives wrong data

    • SimilarWeb is Freemium and ProprietaryMoz is Paid and Proprietary
  2. ahrefs icon
     56 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    116 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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    1
    ahrefs vs Moz Comments
    DaniellaStrosin
    Positive
    0

    Aherfs provides quantitative and qualitative data

    • ahrefs is Freemium and ProprietaryMoz is Paid and Proprietary
  3. Semrush icon
     57 likes

    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    113 Semrush alternatives

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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    1
    Semrush vs Moz Comments
    JodieRobinsonvikas
    Positive
    3

    SEMrush gives best competitors analysis data

    • Semrush is Paid and ProprietaryMoz is also Paid and Proprietary
  4. RankHacker.com icon
     55 likes

    The only keyword research tool that forecasts ROI & automates your content strategy. Rank Hacker reveals the exact SEO strategies that put your competition on page one & uses this data to build a content marketing plan that will outpace them!

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
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    2
    RankHacker.com vs Moz Comments
    richardkean
    Positive
    3

    Really helps you dial in what content you need to be looking at.

    coolseo
    Positive
    0

    It has everything we wanted.

    Review by a new / low-activity user.
    • RankHacker.com is Paid and ProprietaryMoz is also Paid and Proprietary
  5. Serpstat icon
     64 likes

    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    145 Serpstat alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
     
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    7
    Serpstat vs Moz Comments
    Top Positive Comment
    Nishadha
    0

    Has all the major functions provided by Moz. Keyword rank tracking, on site optimization tools, site audits and more

    Martha_Geller
    Positive
    0

    Serpstat has huge and clear databases, especially for the USA

    Ivybrown
    Positive
    0

    Serpstat is three times cheaper than Moz and Semrush. Moreover, it has the biggest US keyword db!

    Review by a new / low-activity user.
    3 of 7 comments
    • Serpstat is Paid and ProprietaryMoz is also Paid and Proprietary
  6. HubSpot icon
     106 likes

    HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.

    117 HubSpot alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
     
  7. Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. SEO PowerSuite icon
     46 likes

    Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.

    167 SEO PowerSuite alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
     
    |
    1
    SEO PowerSuite vs Moz Comments
    Guest
    Positive
    0

    cheaper, lots of features in the app

    Review by a new / low-activity user.
    • SEO PowerSuite is Freemium and ProprietaryMoz is Paid and Proprietary
  9. Screpy icon
     39 likes

    Screpy is an AI-based web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team. It's powered by Lighthouse and it also includes some different analysis tools (SEO, SERP, W3C, Uptime, etc).

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  10. AccuRanker is a fast and user-friendly SEO tool for Enterprise SEO teams and agencies. It provides keyword ranking tracking, SERP features, traffic value, and CTR analysis. All users have access to all features, making it suitable for both small and large-scale SEO projects.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  11. SEOmator icon
     12 likes

    Seomator is a tool designed by SEO/SEM professionals for SEO/SEM professionals. But at the same time it is amazing for SEO newbies as well. You can easily keep an eye on your backlinks, SERP data, keywords, search volumes, AdWords ad and positions of your competitors.

    122 SEOmator alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Automates keyword rank tracking, delivers real-time SEO insights, supports multi-language analysis, offers keyword research tools, monitors backlinks, audits technical issues, compares local and global trends, visualizes ranking history, and integrates with analytics platforms.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
12 of 181 Moz alternatives