Moz Alternatives

Moz is described as 'Offers tools for keyword research, site audits, backlink analysis, rank tracking, content optimization, technical audits, and local business SEO management' and is a SEO tool in the web browsers category. There are more than 100 alternatives to Moz for a variety of platforms, including Web-based, SaaS, Windows, Mac and iPhone apps. The best Moz alternative is SimilarWeb, which is free. Other great apps like Moz are Semrush, ahrefs, RankHacker.com and Serpstat.

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Alternatives list

  1. AnalySEO icon
     Like

    AI-powered SEO platform that turns Google Search Console and Analytics data into prioritized SEO actions, keyword opportunities, competitor insights and AI search visibility.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. SiteGuru icon
     6 likes

    SiteGuru is an SEO platform that helps you improve rankings with clear priorities, real data, and AI-powered insights.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
     
  3. Morningscore icon
     6 likes

    Morningscore is an intuitive all-in-one SEO tool for both beginners and pro's. SEO will become super fun because Morningscore is built like a game with challenges to complete. Once those challenges are completed more traffic will flow to the website and the user will level...

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Software as a Service (SaaS)
     
  4. Rankfender icon
     2 likes

    Rankfender is an AI Visibility Intelligence Platform that monitors, analyzes, and improves how brands appear inside AI-generated answers across major large language models.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
     
  5. Attensira icon
     1 like

    AI search optimization platform for monitoring brand visibility in ChatGPT, Claude, Perplexity, and Gemini, offering prompt tracking, content suggestions, benchmarking, trend analysis, sentiment tracking, source analysis, and quick non-technical setup for businesses.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. SECockpit icon
     2 likes

    SECockpit is a New Generation Search Engine Marketing Tool.

    Find keyword opportunities, plan projects and complete daily tasks - that's the SECockpit key to success!

    Visit www.secockpit.com for further information.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. Ella Interactive is the digital marketing solution for businesses and agencies looking to better organize and manage their online campaigns. Created by digital marketers, for digital marketers, this all-in-one tool will give you the tools you need to succeed online.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  8. Full geo-local SERP Tracking and website's keywords position tracking on search engines like Google, Bing, and Yahoo with advanced features such as Google Analytics, Google Search Console, Google My Business, Bing Webmaster Tools integrations, etc.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  9. SEOptimer icon
     Like

    SEOptimer is an SEO Audit & Reporting Tool used by over 2000 Small Businesses and Digital Marketing Agencies worldwide.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. WebCEO icon
     Like

    WebCEO’s marketing platform offers 17 must-have SEO tools for all-things SEO: keyword research, rank tracking, link building, backlink quality checks, SEO and technical audits, competitor research and social media monitoring.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  11. Right Hand Man is the only comprehensive website auditor designed for people new to search engine optimization.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Searchlens icon
     2 likes

    Searchlens is a powerful keyword discovery and topic research software designed to help businesses, content creators, and marketers stay ahead in the competitive digital landscape. By fetching live search data from leading platforms like Google, YouTube, and Amazon, Searchlens...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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