Google Analytics AlternativesOnly apps categorised as Web Analytics Services

The best Web Analytics alternative to Google Analytics is Matomo, which is both free and Open Source. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and loads of them are Web Analytics Services so hopefully you can find a suitable replacement. Other interesting Web Analytics Service alternatives to Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and Openpanel.dev.

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Google Analytics alternatives page was last updated May 6, 2025
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  1. Matomo icon

    Matomo

     221 likes
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    Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular...

    157 Matomo alternatives

    License model

    • Freemium • Open Source

    Application type

    Country of Origin

    • NZ flagNew Zealand

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Self-Hosted
    • Software as a Service (SaaS)
    • PHP
    • Cloudron
    • Wordpress
    Matomo screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Real-time analytics
    2.  Traffic Analysis
    3.  Website Traffic Stats
    4.  Ad-free
    5.  Tag Manager
    6.  No Coding Required
    7.  User Session Recording
    8.  Dark Mode
    9.  LAMP
    10.  Tag based

    Matomo VS Google Analytics

     
    Comments about Matomo as an Alternative to Google Analytics
    Guest
    Positive Oct 24, 2017
    8

    It's free and can be self-hosted so nobody else gets access to my data.

    JodieRobinsonvikas
    Positive Oct 12, 2017
    4

    Piwik is better alternative of google analytics because of its social data tracking feature

    Google Analytics Icon
    Matomo icon

    • Almost everyone thinks Matomo is a great Google Analytics alternative.

    • Matomo is the most popular Web-based, Android, iPhone & iPad alternative to Google Analytics.

    • Matomo is the most popular Open Source & free alternative to Google Analytics.

    • Matomo is Freemium and Open SourceGoogle Analytics is Free and Proprietary
    • Matomo is Privacy focusedGoogle Analytics is not according to our users
  2. Plausible Analytics icon

    Plausible Analytics

     38 likes
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    Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    97 Plausible Analytics alternatives

    License model

    • Free Personal • Open Source

    Application type

    Country of Origin

    • EE flagEstonia
    • European Union flagEU

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    Plausible Analytics screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  GDPR Compliant
    2.  Cookie-free
    3.  Custom Domain
    4.  Goal Tracking
    5.  Export to CSV
    6. WordPress icon  WordPress Integration
    7.  Traffic Analysis
    8.  Conversion tracking
    9.  Real-time analytics
    10.  Data analytics
    11.  Website Traffic Stats

    Plausible Analytics VS Google Analytics

     
    Comments about Plausible Analytics as an Alternative to Google Analytics
    filiphanes
    Positive Nov 14, 2021
    1

    Lightweight both on website and server. Nice user interface. Everything what most of websites need.

    chrisbeach
    May 26, 2022
    1

    A little bit basic compared to Matomo, but does the job

    Google Analytics Icon
    Plausible Analytics icon

    • Almost everyone thinks Plausible Analytics is a great Google Analytics alternative.

    • Plausible Analytics is Free Personal and Open SourceGoogle Analytics is Free and Proprietary
    • Plausible Analytics is Privacy focusedGoogle Analytics is not according to our users
  4. Rybbit icon

    Rybbit

     13 likes
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    Rybbit is the modern open source and privacy-friendly alternative to Google Analytics. It takes only a couple of minutes to set up and is super intuitive to use.

    51 Rybbit alternatives

    License model

    • Freemium • Open Source

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Self-Hosted
    • Docker
    Rybbit screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Dark Mode
    2.  User Session Recording
    3.  Ad-free
    4.  Dashboard
    5.  GDPR Compliant
    6.  Real-time dashboard

    Rybbit VS Google Analytics

     
    Comments about Rybbit as an Alternative to Google Analytics
    Alternative Software
    Positive May 6, 2025
    0

    Open source and much more privacy-friendly than Google Analytics. It still gives a lot of great functionality.

    Google Analytics Icon
    Rybbit icon
    • Rybbit is Freemium and Open SourceGoogle Analytics is Free and Proprietary
    • Rybbit is Privacy focusedGoogle Analytics is not according to our users
  5. Ad
    Screenshot
    Clicky icon
    Clicky

    Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand me...

    https://clicky.com
    Learn More
  6. Prisme Analytics icon

    Prisme Analytics

     11 likes
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    Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.

    License model

    • Free • Open Source

    Application types

    Country of Origin

    • FR flagFrance
    • European Union flagEU

    Platforms

    • Online
    Prisme Analytics screenshot 1

    Properties

    1.  Privacy focused
    2.  Lightweight

    Features

    1.  No Coding Required
    2.  No Tracking
    3.  Ad-free
    4.  Website Monitoring
    5.  Goal Tracking
    6.  Customer Segmentation
    7.  Dark Mode
    8.  Data analytics
    9.  Real-time analytics
    10.  Product Analytics
    11.  Customer Analytics

    Prisme Analytics VS Google Analytics

     
  7. Openpanel.dev icon

    Openpanel.dev

     13 likes
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    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    License model

    • Freemium • Open Source

    Application type

    Country of Origin

    • SE flagSweden
    • European Union flagEU

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
    Openpanel.dev screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Ad-free
    2.  Flow Chart
    3.  Data visualization
    4.  Real-time monitoring
    5.  Data analytics
    6.  Real-time analytics
    7.  Real-time traffic
    8.  Charts
    9.  GDPR Compliant
    10.  Graphs

    Openpanel.dev VS Google Analytics

     
  8. Vince icon

    Vince

     9 likes
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    This platform offers a privacy-friendly, self-hosted alternative to Google Analytics, featuring automatic TLS support, event and outbound link tracking, file download monitoring, 404 tracking, and public dashboards. Zero dependencies and unlimited site management make it scalable and easy to use.

    License model

    • Free • Open Source

    Application type

    Platforms

    • Mac
    • Linux
    • Self-Hosted
    • Docker
    Vince screenshot 1

    Properties

    1.  Privacy focused

    Features

    1.  Ad-free
    2.  No Tracking
    3.  GDPR Compliant
    4.  Page Views
    5.  Support for TLS
    6.  Visitor tracking

    Vince VS Google Analytics

     

    • Vince is the most popular Mac & Linux alternative to Google Analytics.

    • Vince is Free and Open SourceGoogle Analytics is Free and Proprietary
    • Vince is Privacy focusedGoogle Analytics is not according to our users
  10. Tianji icon

    Tianji

     16 likes
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    Unified analytics and uptime platform, optimized for casual users with a streamlined, deploy-anywhere approach.

    134 Tianji alternatives

    License model

    • Free • Open Source

    Application types

    Country of Origin

    • CN flagChina

    Platforms

    • Self-Hosted
    • Docker
    Tianji screenshot 1

    Properties

    1.  Lightweight

    Features

    1.  No Coding Required
    2.  Ad-free
    3.  Dark Mode
    4.  No Tracking
    5.  Website Monitoring
    6.  Status Page

    Tianji VS Google Analytics

     
  11. Medama icon

    Medama

     7 likes
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    Medama Analytics is an open-source project dedicated to providing self-hostable, cookie-free website analytics. With a lightweight tracker of less than 1KB, it aims to offer useful analytics while prioritising user privacy.

    License model

    • Free • Open Source

    Application type

    Platforms

    • Self-Hosted
    • Docker
    Listing websites

    Properties

    1.  Lightweight
    2.  Privacy focused

    Features

    1.  Ad-free
    2.  Real-time analytics
    3.  OpenAPI integration
    4.  Open API
    5.  GDPR Compliant
    6.  Cookie-free

    Medama VS Google Analytics

     
  12. GoAccess icon

    GoAccess

     65 likes
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    Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

    61 GoAccess alternatives

    License model

    • Free • Open Source

    Application types

    Country of Origin

    • ES flagSpain
    • European Union flagEU

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Cygwin
    • Docker
    GoAccess screenshot 1

    GoAccess Features

    1.  Command line interface
    2.  Ad-free
    3.  Dark Mode
    4.  Apache Web Server
    5.  Reporting
    6.  Nginx
    7.  Real-time traffic

    GoAccess VS Google Analytics

     

    • GoAccess is the most popular Windows alternative to Google Analytics.

    • GoAccess is Free and Open SourceGoogle Analytics is Free and Proprietary
  13. Open Web Analytics icon

    Open Web Analytics

     43 likes
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    Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

    The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.

    License model

    • Free • Open Source

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Self-Hosted
    OWA Dashboard

    Properties

    1.  Privacy focused

    Open Web Analytics VS Google Analytics

     
10 of 167 Google Analytics alternatives