The Best Semrush AlternativesTop SEO & Website Audit Tools like Semrush

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 50 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Mac, Windows and Linux apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, SEO PowerSuite and Screaming Frog SEO Spider.

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Alternatives list

  1. Serpstat icon

    Serpstat

     64 likes

    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
    Serpstat screenshot 1
     
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    9
    Serpstat vs Semrush Comments
    Top Positive Comment
    Eugene Lata
    0

    Both tools offer search analytics, rank tracking, backlink analysis, SEO audit. Both share a remarkable set of features. Here's a great comparison chart of prices and what you get under certain tariff plan of each tool - http://socialcompare.com/en/comparison/semrush-vs-serpstat-3ltgzluu

    Guest
    Positive
    0

    Serpstat is a better priced version of Semrush

    Review by a new / low-activity user.
    Martha_Geller
    Positive
    0

    These tools are similar to each other, but SEMRush has much more databases, and Serpstat has less but with the better quality. Serpstat has some very useful and free tools; it has my favorite URL vs. URL tool and much more powerful rank, tracker Both are in my everyday use, but Serpstat is in my heart forever

    3 of 9 comments
    • Serpstat is Paid and ProprietarySemrush is also Paid and Proprietary
  2. SimilarWeb icon

    SimilarWeb

     139 likes

    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    106 SimilarWeb alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
    SimilarWeb screenshot 1
     
  4. ahrefs icon

    ahrefs

     55 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    98 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    ahrefs screenshot 1
     
  5. Ad
  6. Google Search Console icon

    Google Search Console

     50 likes

    Google Search Console is a free service by Google that helps monitor, troubleshoot, and enhance a website's presence in Google Search results. It offers tools and reports for submitting sitemaps, receiving alerts, inspecting URLs, and understanding site performance.

    45 Google Search Console alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Google Search Console screenshot 1
     
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    2
    Google Search Console vs Semrush Comments
    GarretJones136
    Positive
    2

    Google search console shows exact clicks on site!

    Vehemence26
    Positive
    0

    We use GSC together with Semrush. If you're looking for basic SEO tooling then just using GSC is good.

    • Google Search Console is Free and ProprietarySemrush is Paid and Proprietary
  7. Moz icon

    Moz

     41 likes

    Comprehensive SEO analytics suite offering keyword research, on-site audits, backlink evaluation, rank tracking, technical optimization, local business listing management, SERP monitoring, competitor analysis, digital PR features, and reporting integration.

    175 Moz alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    Moz screenshot 1
     
  8. SEO PowerSuite icon

    SEO PowerSuite

     46 likes

    Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.

    157 SEO PowerSuite alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    SEO PowerSuite screenshot 1
     
  11. Screpy icon

    Screpy

     39 likes

    Screpy is an AI-based web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team. It's powered by Lighthouse and it also includes some different analysis tools (SEO, SERP, W3C, Uptime, etc).

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    Overview
     
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    1
    Screpy vs Semrush Comments
    Guest
    Positive
    0

    It's not a rival to SEMrush, but it's more than enough for startups.

    Review by a new / low-activity user.
    • Screpy is Paid and ProprietarySemrush is also Paid and Proprietary
  12. Google Keyword Planner icon

    Google Keyword Planner

     2 likes

    Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine...

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Google Keyword Planner screenshot 1
     
  13. Mangools icon

    Mangools

     18 likes

    Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Mangools screenshot 1
     
  14. Advanced Web Ranking icon

    Advanced Web Ranking

     30 likes

    Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Advanced Web Ranking screenshot 1
     
  15. SpyGPT by SpyFu icon

    SpyGPT by SpyFu

     Like

    SpyGPT lets you search through 250M responses that ChatGPT gives to the most frequently asked questions. So, you can see how it’s talking about you behind your back

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    SpyGPT by SpyFu screenshot 1
     
12 of 97 Semrush alternatives