Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, SEO PowerSuite and Screpy.

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Alternatives list

  1. Ubersuggest icon
     4 likes

    Do you want more data on a keyword? Whether it is for SEO or PPC, you’ll get an overview on everything. From volume, to seasonality, to cost per click data, Ubersuggest keyword tool will show you everything for free.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. VisibleInAI icon
     1 like

    See how AI recommends your brand and rank #1 in ChatGPT, Perplexity, and Google AI.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
     
  3. SEOgent icon
     Like

    SEO tools weren't built for AI agents. SEOgent is. A pay-per-crawl API that delivers structured site audits directly to your coding agent - built for the agentic web. No monthly subscriptions. Just clean, actionable data when your agent needs it.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. SEO Tracer icon
     2 likes

    Boost your site's SEO with SEO Tracer! Crawl fast, find broken links, analyze meta tags, and optimize. Free, private and secure.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Mac
     
  5. Climb rankings, grow your reputation, and stand out in local search results with BrightLocal - the only all-in-one local marketing platform.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  6. BacklinkUpSEO offers expert backlink and SEO services to boost your website's rankings, drive organic traffic, and enhance online visibility.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. SPYDERBOT icon
     2 likes

    SpyderBot is a GEO (Generative Engine Optimization) analytics platform that helps companies understand how AI tools like ChatGPT, Gemini, and other large language models represent their brand and competitors.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. Raven Tools icon
     11 likes

    Build and Manage Online Marketing with Raven's SEO Tools and Social Media Tools. Perform Keyword Research for SEO and Report on Social Media Growth all within one interface.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  9. InstaRank SEO is a lightweight, next-generation SEO audit and tracking platform designed as a fast, frictionless alternative to bulky legacy tools like Semrush and Ahrefs. Built specifically for modern digital marketers, agencies, and developers, it eliminates feature bloat and...

    11 InstaRank SEO alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
     
  10. Majestic SEO icon
     18 likes

    Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. Distribb icon
     Like

    Automates SEO article creation, multilingual content calendars, AI-based keyword research, and genuine backlink building. Connects with major CMS platforms and continuously updates strategies for content clusters, authority growth, and compliance with latest SEO standards.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Rankfender icon
     2 likes

    Rankfender is an AI Visibility Intelligence Platform that monitors, analyzes, and improves how brands appear inside AI-generated answers across major large language models.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
     
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