Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 50 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Mac, Windows and Linux apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, SEO PowerSuite and Screaming Frog SEO Spider.

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Alternatives list

  1. Surmado icon
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    AI marketing analyst for small business. SEO audits and AI visibility testing across ChatGPT, Perplexity, Google Gemini, Claude, Meta AI, Grok, and DeepSeek. $25. No subscriptions. Full API included.

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. Rankley icon
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    Rankley is a local SEO reporting platform that automates Google Business Profile tracking, rankings, reviews, and citations with AI insights.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  3. Copy a direct link to this comment to your clipboard

    SEO is War. Win The Backlink Battle Hunt down lost opportunities. Exploit competitor weaknesses. Reclaim your territorial advantage with tactical precision.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  4. SEO2LLM icon
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    Instantly track your brand visibility across ChatGPT, Gemini, and Claude SEO2LLM is the one-click visibility benchmark for the age of AI search.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
     
  5. Copy a direct link to this comment to your clipboard

    BriefBuddy is a real-time SERP research tool that generates data-driven content briefs in seconds. Get actionable insights to create better, more targeted content.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. Copy a direct link to this comment to your clipboard

    Casper is the all-in-one AI assisted SEO platform. Instead of spending hours on keyword research, writing content, SEO optimization, and scheduling - Casper does it all for you!.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Online
     
  7. Erlin AI icon
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    Erlin.ai helps brands ensure their facts and content are visible, verifiable, and cited across AI platforms like ChatGPT, Gemini, and Perplexity.

    Cost / License

    • Subscription
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. SpiderNow icon
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    Our AI-Generative software helps you improve and discover coding and On-Page SEO issues that negatively impact your website search performance and rankings.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Google Chrome
    • Microsoft Edge
     
  9. KDROI icon
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    KDROI is a free keyword research tool designed for indie hackers and niche site builders.

    5 KDROI alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Online
     
  10. Copy a direct link to this comment to your clipboard

    DomDetailer is a dedicated domain stats and backlink intelligence service that provides a clean, developer-friendly API as well as convenient online tools.

    Cost / License

    • Pay once
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  11. Ayzeo icon
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    Ayzeo is an AI-era website optimization & analysis platform built for businesses, webmasters, and digital marketers. Ayzeo helps websites maximize visibility not only in traditional search engines (SEO) but also in AI-powered systems (GEO – Generative Engine Optimization)...

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Copy a direct link to this comment to your clipboard

    DevBox Tools offers free online utilities for everyday tasks — from developers and analysts to marketers and designers. No sign-up, no limits — just useful tools.

    Cost / License

    • Free
    • Proprietary

    Application types

    Platforms

    • Software as a Service (SaaS)
    • Online
     
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