Optimizely AlternativesA/B Testing Tools & Web Analytics Services like Optimizely

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a A/B Testing tool in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Windows and Mac apps. The best Optimizely alternative is Synthetiq, which is free. Other great sites and apps similar to Optimizely are Keak, WatchThemLive, Smartlook and Optibase.

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Alternatives list

  1. Synthetiq icon
     8 likes
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    Synthetiq is an advanced social media simulation platform that allows you to see how your content performs before you ever post it online. Synthetiq allows creators to A/B test rapidly in a simulated environment to optimize their content before posting.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
    • Synthetiq is the most popular Web-based alternative to Optimizely.

    • Synthetiq is the most popular free alternative to Optimizely.

    • Synthetiq is Free and ProprietaryOptimizely is Paid and Proprietary
  2. Keak icon
     3 likes
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    Automate A/B test generation and boosting conversions with a no-code setup directly in your browser. Keak's model auto-learns from previous tests, optimizing 24/7 with real-time results and dynamic variations. Ideal for improving site performance.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
    • Keak is the most popular commercial alternative to Optimizely.

    • Keak is Paid and ProprietaryOptimizely is also Paid and Proprietary
  3. WatchThemLive icon
     144 likes
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    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. Smartlook icon
     36 likes
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    Smarlook is a qualitative analytics solution for websites and apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
    • Smartlook is the most popular SaaS alternative to Optimizely.

    • Smartlook is Freemium and ProprietaryOptimizely is Paid and Proprietary
  5. Optibase icon
     2 likes
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    Optibase integrates A/B and split testing in Webflow Designer, enabling non-coders to test and optimize website elements like design and copy without performance impact. The web app facilitates tracking and measuring, with segmentation features and analytics coming soon.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Webflow
    • Software as a Service (SaaS)
     
  6. VWO icon
     9 likes
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    Effortless A/B testing with VWO lets marketing pros modify website and landing pages without coding. It offers multivariate testing, behavioral targeting, heatmaps, usability testing, and more for total conversion rate optimization. Thousands of businesses globally rely on its intuitive functionalities.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. LaunchDarkly icon
     5 likes
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    LaunchDarkly empowers all teams to deliver and control software - Deploy features whenever you want, release to users when you’re ready.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  8. DevCycle icon
     11 likes
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    DevCycle is a Feature Management Platform that helps development teams deploy code more efficiently while reducing release complexity with feature flags that connect directly to your current workflows. Leverage industry-leading functionality, like Edge Flags, so there is never a...

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  9. Copy a direct link to this comment to your clipboard

    Flowpoint, an AI tool, boosts website conversions and ROI through data-driven solutions. It offers cross-domain funnel tracking, analytics, AI recommendations, conversion optimization, and event capturing, while aiding in rectifying technical errors.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  10. Hotjar icon
     22 likes
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    The fast & visual way to understand your users. Everything your team needs to uncover insights and make the right changes.

    111 Hotjar alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
     
  11. Inspectlet icon
     50 likes
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    Gain insights with live session recordings, mouse movement capture, and heatmaps. Analyze visitor behavior with advanced filtering, funnel insights, and a tagging API. Compatible with AJAX and dynamic web apps, Inspectlet simplifies deployment without extra integration.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Lucky Orange icon
     21 likes
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    Tracks website sessions in real time with analytics, visitor recordings, heatmaps, surveys, chat tools, and form analytics to visualize visitor behavior, reveal issues in conversion funnels, collect feedback, and assess the impact of optimizations.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
12 of 78 Optimizely alternatives