Optimizely
Optimizely provides customer experience optimization software.
- Paid • Proprietary
- Online
Recent user activities on Optimizely
- lisapreely added Optimizely as alternative(s) to Preely
- alex_holyeat added Optimizely as alternative(s) to ABRouter
- neethumadster added Personalization engine as an alternative to Optimizely
Optimizely is a very good, simple tool for a/b testing. You need basic html knowledge but can make substantial changes to your website without involving any web developers. The findings from Optimizely tests are so valuable for an end customer experience. It's pretty easy to set up experiments and the data flows in quickly. Really easy to get a high level understanding how an A/B test is performing.
Optimizely makes it simple to do A/B testing on websites, it is very similar to Visual Website Optimizer but a bit cheaper for the smallest plan. Google also has it's own tool Google Analytics Content Experiments, but it does not feature a live editing graphical interface which makes it a lot harder to work with.
UPDATE May 2017: Optimizely no longer has transparent pricing structure and expanded into many new areas - the description above is therefore no longer representative of Optimizely..
[Edited by Thelle, May 02]