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    Optimizely Alternatives

    Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is an website in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted solutions, Mac and Windows. The best alternative is Smartlook, which is free. Other great sites and apps similar to Optimizely are LaunchDarkly, Hotjar, Plerdy and VeuUX.

    Optimizely is mainly a Web Analytics Service but alternatives to it may also be Customer Feedback Managers or Website Monitors. Filter by these if you want a narrower list of alternatives or looking for a specific functionality of Optimizely.
    This page was last updated May 18, 2022
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    Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate...
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    1. Smarlook is a qualitative analytics solution for websites and apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels.
    2. LaunchDarkly is an industry-leading feature management platform that enables organisations to reduce risk and launch new ideas faster. By separating code deployments from feature releases, you can safely test in production, get valuable feedback, and release without fear.


      • FreemiumProprietary
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      Unlimited insights from your web and mobile sites. See how visitors are really using your website, collect feedback and turn more visitors into customers. Everything You Need in One Unified Platform:
    3. Plerdy is a package of conversion rate optimization tools that are bundled in a single CRO platform. Today are available: Website Heatmap tools, Session recordings, SEO-checker, Popup and NPS builder, Conversion Funnels.
      • FreemiumProprietary
      • Software as a Service (SaaS)
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      The easiest, most usable analytics and session recording tool.


    4. A/B testing and multivariate testing with seamless integration to Google Analytics.
      Convert.com vs Optimizely opinions
      pros, cons and recent comments
      dennisvanderheijden 95% of the features and 1/5th of the price. Support is super responsive (chat) and tool is solid
      Positive comment about 4 years ago

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    5. A.I Driven Conversion Optimization to Murder Your Competition.
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      Discover the most engaging customer experiences with Google Optimize. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
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    6. Google Analytics Content Experiments is a prominent feature in Google Analytics that allows for A/B testing. It used to be a seperate product called Google Website Optimizer.
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    7. Event-based analytics for understanding users’ behavior and experiences online. Uncover what's behind the metrics.
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