Optimizely AlternativesA/B Testing Tools & Web Analytics Services like Optimizely

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a A/B Testing tool in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Windows and Mac apps. The best Optimizely alternative is Keak. It's not free, so if you're looking for a free alternative, you could try Synthetiq or WatchThemLive. Other great sites and apps similar to Optimizely are Optibase, Smartlook, LaunchDarkly and Flowpoint.ai.

  • ...

Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate...

More about Optimizely
Optimizely alternatives page was last updated Apr 25, 2025
Copy a direct link to this comment to your clipboard
  1. Keak icon
     3 likes
    Copy a direct link to this comment to your clipboard

    Automate A/B test generation and boosting conversions with a no-code setup directly in your browser. Keak's model auto-learns from previous tests, optimizing 24/7 with real-time results and dynamic variations. Ideal for improving site performance.

    License model

    Platforms

    • Online

    Keak Features

    1.  Website Monitoring
    2.  No Coding Required
    3.  AI-Powered
    4. Shopify icon  Shopify integration
    5. WordPress icon  WordPress Integration
    6. Webflow icon  Webflow Integration
    7.  A/B Split Testing
    8.  Optimization

    Keak VS Optimizely

     
    • Keak is the most popular Web-based alternative to Optimizely.

    • Keak is the most popular commercial alternative to Optimizely.

    • Keak is Paid and ProprietaryOptimizely is also Paid and Proprietary
  2. Synthetiq icon
     7 likes
    Copy a direct link to this comment to your clipboard

    Synthetiq is an advanced social media simulation platform that allows you to see how your content performs before you ever post it online. Synthetiq allows creators to A/B test rapidly in a simulated environment to optimize their content before posting.

    License model

    • FreeProprietary

    Country of Origin

    • AE flagUnited Arab Emirates

    Platforms

    • Online

    Synthetiq Features

    1.  Customer Segmentation
    2.  Ad-free
    3.  No Coding Required

    Synthetiq VS Optimizely

     
    • Synthetiq is the most popular free alternative to Optimizely.

    • Synthetiq is Free and ProprietaryOptimizely is Paid and Proprietary
  3. WatchThemLive icon
     144 likes
    Copy a direct link to this comment to your clipboard

    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online

    WatchThemLive Features

    1.  Customer Analytics
    2.  User Session Recording
    3.  Mouse tracking
    4.  Dedicated Account Manager
    5.  Heatmap
    6.  Goal Tracking
    7.  Customer service
    8.  Heatmaps based on date range

    WatchThemLive VS Optimizely

     
  4. Optibase icon
     2 likes
    Copy a direct link to this comment to your clipboard

    Optibase integrates A/B and split testing in Webflow Designer, enabling non-coders to test and optimize website elements like design and copy without performance impact. The web app facilitates tracking and measuring, with segmentation features and analytics coming soon.

    License model

    • FreemiumProprietary

    Application type

    Platforms

    • Online
    • Webflow
    • Software as a Service (SaaS)

    Optibase Features

    1.  Website Monitoring

    Optibase VS Optimizely

     
    • Optibase is the most popular SaaS alternative to Optimizely.

    • Optibase is Freemium and ProprietaryOptimizely is Paid and Proprietary
  5. Smartlook icon
     36 likes
    Copy a direct link to this comment to your clipboard

    Smarlook is a qualitative analytics solution for websites and apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels.

    License model

    • FreemiumProprietary

    Country of Origin

    • CZ flagCzechia
    • European Union flagEU

    Platforms

    • Online
    • Software as a Service (SaaS)

    Smartlook Features

    1.  Website Monitoring
    2.  Mouse Heatmaps
    3.  Visitor recording
    4.  Heatmap
    5.  Usability
    6.  Sales funnel

    Smartlook VS Optimizely

     
  6. LaunchDarkly icon
     5 likes
    Copy a direct link to this comment to your clipboard

    LaunchDarkly empowers all teams to deliver and control software - Deploy features whenever you want, release to users when you’re ready.

    34 LaunchDarkly alternatives

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online

    LaunchDarkly Features

    1.  SAML Single Sign-On
    2.  Feature flag
    3.  Audit Trail
    4.  Role-based security access
    5.  Multi-Factor Authentication (MFA)
    6.  Segmenting visitors

    LaunchDarkly VS Optimizely

     
  7. Copy a direct link to this comment to your clipboard

    Flowpoint, an AI tool, boosts website conversions and ROI through data-driven solutions. It offers cross-domain funnel tracking, analytics, AI recommendations, conversion optimization, and event capturing, while aiding in rectifying technical errors.

    License model

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online

    Properties

    1.  Privacy focused
    2.  Lightweight

    Features

    1.  No Coding Required
    2.  Website Monitoring
    3.  User Session Recording
    4.  Ad-free
    5.  Conversion Rate Optimization
    6.  Website Traffic Stats
    7.  Conversion funnel
    8.  Website traffic
    9.  GDPR Compliant
    10.  Funnel-based analytics

    Flowpoint.ai VS Optimizely

     
  8. DevCycle icon
     11 likes
    Copy a direct link to this comment to your clipboard

    DevCycle is a Feature Management Platform that helps development teams deploy code more efficiently while reducing release complexity with feature flags that connect directly to your current workflows. Leverage industry-leading functionality, like Edge Flags, so there is never a...

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • CA flagCanada

    Platforms

    • Online
    • Software as a Service (SaaS)

    DevCycle Features

    1.  Controlled release
    2.  Feature flag
    3.  Toggle
    4. Node.js icon  Support for Node.js
    5.  Customer Segmentation
    6.  Conversion Rate Optimization
    7.  Configuration Management

    DevCycle VS Optimizely

     
  9. VWO icon
     9 likes
    Copy a direct link to this comment to your clipboard

    Effortless A/B testing with VWO lets marketing pros modify website and landing pages without coding. It offers multivariate testing, behavioral targeting, heatmaps, usability testing, and more for total conversion rate optimization. Thousands of businesses globally rely on its intuitive functionalities.

    License model

    Application type

    Country of Origin

    • IN flagIndia

    Platforms

    • Online

    VWO Features

    1.  Landing Page Optimization
    2.  Conversion funnel
    3.  Optimization
    4.  Heatmap

    VWO VS Optimizely

     
  10. Hotjar icon
     22 likes
    Copy a direct link to this comment to your clipboard

    The fast & visual way to understand your users. Everything your team needs to uncover insights and make the right changes.

    110 Hotjar alternatives

    License model

    • FreemiumProprietary

    Country of Origin

    • MT flagMalta
    • European Union flagEU

    Platforms

    • Online

    Hotjar Features

    1.  Heatmap
    2.  Real-time analytics

    Hotjar VS Optimizely

     
  11. Inspectlet icon
     50 likes
    Copy a direct link to this comment to your clipboard

    Gain insights with live session recordings, mouse movement capture, and heatmaps. Analyze visitor behavior with advanced filtering, funnel insights, and a tagging API. Compatible with AJAX and dynamic web apps, Inspectlet simplifies deployment without extra integration.

    License model

    • FreemiumProprietary

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online

    Inspectlet Features

    1.  Heatmap
    2.  Visitor tracking
    3.  Usability
    4.  Usability Testing
    5.  Mouse tracking

    Inspectlet VS Optimizely

     
  12. Lucky Orange icon
     21 likes
    Copy a direct link to this comment to your clipboard

    Lucky Orange is a comprehensive set of tools designed for comprehensive website optimization and usability analysis. Its primary function is to provide insights into visitor behaviors, identify problematic areas in your conversion funnel, understand the reasons behind visitor...

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online

    Lucky Orange Features

    1.  Live Support Chat
    2.  Visitor tracking
    3.  Heatmap
    4.  Usability
    5.  Mouse Heatmaps

    Lucky Orange VS Optimizely

     
12 of 76 Optimizely alternatives