Optimizely Alternatives

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a A/B Testing tool in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Windows and Mac apps. The best Optimizely alternative is Synthetiq, which is free. Other great sites and apps similar to Optimizely are Keak, WatchThemLive, Smartlook and Optibase.

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Alternatives list

  1. AB Tasty icon
     7 likes
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    AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement. Apply modifications to your website, read accurate results in real-time and improve the user experience.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. ABlyft icon
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    ABlyft is an A/B testing platform for experts. All functions are especially designed for experienced users and agencies – rocket fast and ultra flexible. If you’re used to A/B testing in JavaScript and CSS, this is your tool!

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
    • Self-Hosted
     
  3. ClickTale icon
     6 likes
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    ClickTale delivers innovative In-Page Web Analytics that reveal the mystery of what visitors actually do inside website pages, allowing you to analyze and optimize website performance and usability. Our unique solution provides movies of your visitors actual browsing sessions...

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. Omniconvert icon
     1 like
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    Omniconvert is an award-winning software that allows marketers to increase conversion rate using the power of A/B testing, behavioral surveys, real-time web personalization and advanced segmentation.

    Cost / License

    • Free Personal
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Online
     
  5. Maxymizely icon
     2 likes
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    A/B testing tools for conversion optimization along with the team of the best experts, who are at your service.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  6. Wasabi icon
     3 likes
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    Wasabi A/B Testing Service is a real-time, enterprise-grade, 100% API driven project. Users are empowered to own their own data, and run experiments across web, mobile, and desktop. Instrumentation is minimal.

    Cost / License

    • Free
    • Open Source

    Application type

    Platforms

    • Linux
     
    • Wasabi is the most popular Linux alternative to Optimizely.

    • Wasabi is Free and Open SourceOptimizely is Paid and Proprietary
  7. Flagship icon
     2 likes
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    Feature Flag as a Service - Separate code deployments from feature releases to speed up development cycles, mitigate risks and release safely.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Android
    • iPhone
    • Software as a Service (SaaS)
     
    • Flagship is the most popular Android & iPhone alternative to Optimizely.

    • Flagship is Freemium and ProprietaryOptimizely is Paid and Proprietary
  8. Supaship icon
     1 like
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    A lightweight feature flag platform built for developers who want speed, safety, and full control. Toggle features instantly, roll out gradually, and release without redeploys — all with a simple, developer-first workflow.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  9. Airdeploy icon
     1 like
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    Airdeploy is a complete feature flagging solution that Developers and Product Managers use to craft their new Web and Mobile features. Teams use Airdeploy APIs and dashboards to develop, test, optimize, and roll out their newest creations.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. Reactflow icon
     1 like
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    Reactflow give insight for marketers, product managers and UX designers about how their users experience their website. It reconstruct visitors activity like a movie for playback, while providing extracted console log, Heatmaps and funnel analytics.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  11. Molasses icon
     2 likes
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    Molasses is a suite of software tools that enables your team to deploy code more frequently. Molasses offers a set of feature flag and A/B testing tools that allows your teams to ship code more often with fewer incidents.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    • Ruby
    • Python
    • React
    • JavaScript
    • Software as a Service (SaaS)
    • Go (Programming Language)
    • React Native
    • Node.JS
     
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