Optimizely Alternatives

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a Web Analytics service in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Mac and Windows apps. The best Optimizely alternative is WatchThemLive, which is free. Other great sites and apps similar to Optimizely are Smartlook, Optibase, LaunchDarkly and Flowpoint.ai.

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Optimizely alternatives are mainly A/B Testing Tools but may also be Web Analytics Services or Customer Feedback Managers. Filter by these or use the filter bar below if you want a narrower list of alternatives or looking for a specific functionality of Optimizely.

Optimizely

Web Analytics Service
Paid • Proprietary

Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!

More about Optimizely

Optimizely alternatives page was last updated Jan 24, 2023

BEYABLE
BEYABLE is a SaaS start-up that helps retailers and brands find digital solutions to increase conversions, margins, revenue, reduce bounce rate and cart abandonment by focusing on their existing website traffic.
79 BEYABLE alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Software as a Service (SaaS)
BEYABLE Features
Web personalization
User experience
Conversion Rate Optimization
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BEYABLE VS Optimizely
Is BEYABLE a good alternative to Optimizely?

Omniconvert
Omniconvert is an award-winning software that allows marketers to increase conversion rate using the power of A/B testing, behavioral surveys, real-time web personalization and advanced segmentation.
20 Omniconvert alternatives
License model
- Free Personal • Proprietary
Platforms
- Mac
- Windows
- Online
Omniconvert Features
Web personalization
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+2
Omniconvert VS Optimizely
Is Omniconvert a good alternative to Optimizely?

Flagship
Feature Flag as a Service - Separate code deployments from feature releases to speed up development cycles, mitigate risks and release safely.
17 Flagship alternatives
License model
- Freemium • Proprietary
Platforms
- Online
- Android
- iPhone
- Software as a Service (SaaS)
Flagship Features
Feature flag
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+1
Flagship VS Optimizely
Is Flagship a good alternative to Optimizely?
- Flagship is the most popular Android & iPhone alternative to Optimizely.
- Flagship is Freemium and ProprietaryOptimizely is Paid and Proprietary

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VWO
VWO, Visual Website Optimizer, is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!

https://vwo.com/
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UseItBetter Triggers
Triggers combine A/B testing, Tag Management and Personalisation capabilities to turn Analytics into a Data-Driven Web Development platform.
9 UseItBetter Triggers alternatives
License model
- Freemium • Proprietary
Application types
- A/B Testing Tool
- Web Analytics Service
Platforms
- Online
UseItBetter Triggers Features
Custom templates
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UseItBetter Triggers VS Optimizely
Is UseItBetter Triggers a good alternative to Optimizely?

Molasses
Molasses is a suite of software tools that enables your team to deploy code more frequently. Molasses offers a set of feature flag and A/B testing tools that allows your teams to ship code more often with fewer incidents.
20 Molasses alternatives
License model
- Free • Proprietary
Platforms
- Online
- Ruby
- Python
- React
- JavaScript
- Software as a Service (SaaS)
- Go (Programming Language)
- React Native
- Node.JS
Molasses Features
1. Controlled release
2. Feature flag
3. Support for ReactJS
4. Continuous Testing
5. Support for Node.js
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Molasses VS Optimizely
Is Molasses a good alternative to Optimizely?

Airdeploy
Airdeploy is a complete feature flagging solution that Developers and Product Managers use to craft their new Web and Mobile features. Teams use Airdeploy APIs and dashboards to develop, test, optimize, and roll out their newest creations.
20 Airdeploy alternatives
License model
- Freemium • Proprietary
Platforms
- Online
- Software as a Service (SaaS)
Airdeploy Features
Feature flag
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Airdeploy VS Optimizely
Is Airdeploy a good alternative to Optimizely?

Maxymizely
A/B testing tools for conversion optimization along with the team of the best experts, who are at your service.
27 Maxymizely alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
Maxymizely Features
Conversion funnel
Conversion Rate Optimization
Optimization
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Maxymizely VS Optimizely
Is Maxymizely a good alternative to Optimizely?

Wasabi
Wasabi A/B Testing Service is a real-time, enterprise-grade, 100% API driven project. Users are empowered to own their own data, and run experiments across web, mobile, and desktop. Instrumentation is minimal.
7 Wasabi alternatives
License model
- Free • Open Source
Application type
- A/B Testing Tool
Platforms
- Linux
Wasabi Features
Dockerized
Real-time analytics
Show all NaN Wasabi features ▾
+1
Wasabi VS Optimizely
Is Wasabi a good alternative to Optimizely?
- Wasabi is the most popular Linux alternative to Optimizely.
- Wasabi is Free and Open SourceOptimizely is Paid and Proprietary

Reactflow
Reactflow give insight for marketers, product managers and UX designers about how their users experience their website. It reconstruct visitors activity like a movie for playback, while providing extracted console log, Heatmaps and funnel analytics.
163 Reactflow alternatives
License model
- Freemium • Proprietary
Platforms
- Software as a Service (SaaS)
+3
Reactflow Features
1. User Session Recording
2. Scroll heatmap
3. Heatmap
4. Bug reporting
5. Funnel-based analytics
6. Widgets
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Reactflow VS Optimizely
Is Reactflow a good alternative to Optimizely?

maya.ai
Maya.ai powered by Crayon Data is a personalization platform that works on behavioural science and helps you to understand your customer’s choices. This allows you to send them curated offers according to their taste which will eventually lead to an increase in sales.
2 maya.ai alternatives
License model
- Paid • Proprietary
Platforms
- Software as a Service (SaaS)
maya.ai Features
Personalized Recommendations
Web personalization
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maya.ai VS Optimizely
Is maya.ai a good alternative to Optimizely?

Squeaky
Squeaky's privacy friendly, future-proof analytics suite lets you capture up to 60% more data than legacy tools and includes analytics, heatmaps, session recordings, customer feedback and user journey mapping.
32 Squeaky alternatives
License model
- Paid • Proprietary
Application types
- Web Analytics Service
- Customer Feedback Manager
Platforms
- Online
- Software as a Service (SaaS)
+1
Squeaky Features
1. User Session Recording
2. Full-page Screenshot
3. Privacy focused
4. Feedback
5. Net Promoter Score (NPS)
6. Customer Journey Mapping
7. User Analysis
8. Conversion Rate Optimization
9. Cookie-free
10. Heatmap
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Squeaky VS Optimizely
Is Squeaky a good alternative to Optimizely?

Personizely
Conversion marketing toolkit which helps convert more visitors and increase average order value with targeted widgets and website personalization.
27 Personizely alternatives
License model
- Paid • Proprietary
Platforms
- Online
+2
Personizely Features
1. List Building
2. Web personalization
3. Conversion Rate Optimization
4. Product Recommendation
5. Abandoned Cart Recovery
Show all NaN Personizely features ▾
Personizely VS Optimizely
Is Personizely a good alternative to Optimizely?