iTunes is described as 'Organizes audio, video, and playlists, streams Internet radio, syncs with devices, manages purchases, imports CDs, supports audiobooks, and runs on Windows or macOS' and is a leading Audio Player in the audio & music category. There are more than 100 alternatives to iTunes for a variety of platforms, including Windows, Mac, Linux, Android and iPhone apps. The best iTunes alternative is MusicBee. It's not free, so if you're looking for a free alternative, you could try MusicBee or Clementine. Other great apps like iTunes are AIMP, Winamp, Strawberry and Audacious.