Threads hits 500M users, launches private feed controls, expands Communities & Live Chats

Threads has reached 500 million monthly active users, nearly three years after launching as Meta’s answer to Twitter/X. Alongside the milestone, Meta is rolling out new features focused on feed personalization, communities, and real time conversations.

The main addition is "Your Algo", a private feed control tool that lets users choose which topics they want to see more or less of for one, three, or seven days. Unlike the earlier "Dear Algo" feature, which required a public post, these requests are only visible to the user. Your Algo is launching in the U.S., Canada, the U.K., Australia, and New Zealand, giving Threads a temporary feed control option not currently offered by X or other major platforms.

Threads is also taking Communities out of beta, adding a Communities Hub for discovery and distinct icons to make each space easier to recognize. Live Chats will expand to all communities by July, with new options for co-hosting and quoting chat moments to the main feed, helping Threads better compete with X around live events and real time discussion.