One of the most popular alternatives to Smartlook is Matomo, which is open source with a free version. Other popular alternatives are Openpanel.dev, GoAccess, Open Web Analytics and Mixpanel. You're spoiled for choice with Web Analytics Services like Smartlook: we list more than 100 alternatives for the web, self-hosting, iPad, Android and iPhone.
GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.
New Zealand
Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.
Sweden
EU
Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.
SpainEU
Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.
Norway
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve...
United States
Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand mentions.
United Kingdom
Mouseflow is a website behavior analytics tool that helps improve website experiences and conversions. It is used by UXers, Product Managers, Digital Marketers across from small businesses and start-ups to large enterprises.
DenmarkEU
Microsoft Clarity is a cutting-edge and free forever behavioral analysis tool for understanding user interaction with your website. With our behavior-focused insights, quickly pinpoint where users get frustrated and turn problems into opportunities.
United States
Privacy-first Google Analytics alternative with no cookies or consent banner, the carbon cost of every page, and built-in MCP access for AI agents.
United Kingdom
Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum.
IrelandEU
Analyzee is a free, unified SaaS for real-time analytics, customer engagements & session insights. Easily integrate with a single script, centralize data from multiple sources, and interact live with customers, all on a self-hosted, robust infrastructure.
Australia
UserExperior is an enterprise grade qualitative analytics for mobile apps provides session replays, heatmap analytics, journey analytics, user segmentation & response time tracking.
United Kingdom
