SE Ranking AlternativesSEO & Website Audit Tools like SE Ranking

Apps similar to SE Ranking include Semrush. It's paid, but Google Keyword Planner is free. Other options are ahrefs, InstaRank SEO , Scaletrics and Moz. You're spoiled for choice with SEO Tools like SE Ranking: we list more than 100 alternatives for the web, iPhone, Android, self-hosting and Mac.

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Alternatives
SE Ranking alternatives page was last updated

Alternatives list

  1. Semrush icon
     60 likes

    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    241 Semrush alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  2. ahrefs icon
     60 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    224 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • GB flagUnited Kingdom
    ahrefs screenshot 1
    Good alternative?
     
  3. InstaRank SEO is a lightweight, next-generation SEO audit and tracking platform designed as a fast, frictionless alternative to bulky legacy tools like Semrush and Ahrefs. Built specifically for modern digital marketers, agencies, and developers, it eliminates feature bloat and...

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  4. Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine...

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  5. Scaletrics icon
     8 likes

    SaaS PPC optimization platform blending computational algorithms with human expertise for ad campaign management, including real-time analytics, workflow tools, support for A/B testing, customizable strategies, and transparent reporting for agencies and advertisers.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  6. Moz icon
     43 likes

    Comprehensive SEO analytics suite offering keyword research, on-site audits, backlink evaluation, rank tracking, technical optimization, local business listing management, SERP monitoring, competitor analysis, digital PR features, and reporting integration.

    236 Moz alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • US flagUnited States
    Moz screenshot 1
    Good alternative?
     
  7. Serpstat icon
     66 likes

    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    194 Serpstat alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
    Good alternative?
     
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  8. SEOSapient — an AI SEO agent you talk to. Ask any question about any website, get real-time keyword data, competitor analysis, and backlink audits in seconds. One chat replaces your entire toolkit.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  9. Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  10. AnalySEO icon
     Like

    AI-powered SEO platform that turns Google Search Console and Analytics data into prioritized SEO actions, keyword opportunities, competitor insights and AI search visibility.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  11. Indexly icon
     Like

    Indexly, a robust AI-powered Technical SEO platform, offers a streamlined solution to supercharge your presence not just on Google but on Bing, Yandex, Naver and LLMs (ChatGPT, Claude, perplexity) as well.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. Webmatik icon
     Like

    AI automation audits performance, SEO, GEO, UI/UX, conversion, retention, and accessibility for any site URL, scanning homepage and inner pages with data from nine sources, scoring results out of 100, and providing step-by-step action plans and fix guidance.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
12 of 131 SE Ranking alternatives