Google Analytics provides in-depth insights into website traffic through Advanced Segmentation, Custom Reporting, and Motion Charts. Free for advertisers, publishers, and site owners, it simplifies complex features for better ad targeting, enhanced marketing strategies, and improved website conversions.
Cost / License
- Free
- Proprietary
Application type
Platforms
- Online
- Android
- iPhone
- Android Tablet
- iPad


Google Analytics is the most popular Web-based, Android, iPhone & iPad alternative to Mixpanel.
Google Analytics is the most popular free alternative to Mixpanel.
- Google Analytics is Free and Proprietary





















































Provide more qualitative analytics data than mixpanel. For example heatmap & user journey recording.