Mixpanel is described as 'Helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve' and is a Web Analytics service in the network & admin category. There are more than 100 alternatives to Mixpanel for a variety of platforms, including Web-based, SaaS, Self-Hosted, iPhone and iPad apps. The best Mixpanel alternative is Google Analytics, which is free. Other great apps like Mixpanel are Supabase, Yandex.Search, Firebase and Tianji.