Hoekey is described as 'HoeKey is a lightweight portable application that helps you create user-defined hot key combinations that control a wide variety of Windows functions from launching programs to modifying windows' and is an app in the OS & Utilities category. There are more than 10 alternatives to Hoekey for a variety of platforms, including Windows, Linux, Mac, AutoHotkey and X11. The best alternative is AutoHotkey, which is both free and Open Source. Other great apps like Hoekey are Actiona (Free, Open Source), Hammerspoon (Free, Open Source), Nimi Places (Free Personal) and Clavier+ (Free, Open Source).
Actiona (formerly known as Actionaz) is a task automation tool. It allows you to create and execute action lists. You don't need to know any programming language to use it: its intuitive interface allows you to create action lists (scripts) using drag & drop.
Repeat is a full-fledged, Java mouse/keyboard record/replay and automation hotkeys/macros creation using modern programming languages, and more advanced automation features. Working across three major OSes: Windows, OSX, and Linux.
You can assign a keyboard shortcut, a mouse shortcut or a joystick shortcut to any executable file, document, folder or WWW page. You can also use all multimedia keys, the fourth and fifth mouse buttons and a remote control (if you install WinLIRC).