Google Keyword Planner AlternativesSEO Tools and other similar apps like Google Keyword Planner

Google Keyword Planner is described as 'Free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine' and is a SEO tool in the business & commerce category. There are more than 25 alternatives to Google Keyword Planner, not only websites but also apps for a variety of platforms, including SaaS, Windows, Mac and Linux apps. The best Google Keyword Planner alternative is SimilarWeb, which is free. Other great sites and apps similar to Google Keyword Planner are Semrush, ahrefs, Screaming Frog SEO Spider and SEO PowerSuite.

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Google Keyword Planner alternatives page was last updated

Alternatives list

  1. SimilarWeb icon
     139 likes

    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    108 SimilarWeb alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
     
  2. Semrush icon
     57 likes

    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    105 Semrush alternatives

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  3. ahrefs icon
     55 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    106 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  4. SEO PowerSuite icon
     46 likes

    Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
     
  5. Rankfender icon
     2 likes

    Rankfender is an AI Visibility Intelligence Platform that monitors, analyzes, and improves how brands appear inside AI-generated answers across major large language models.

    45 Rankfender alternatives

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
     
  6. VisibleInAI icon
     1 like

    See how AI recommends your brand and rank #1 in ChatGPT, Perplexity, and Google AI.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
     
  7. Moz icon
     41 likes

    Comprehensive SEO analytics suite offering keyword research, on-site audits, backlink evaluation, rank tracking, technical optimization, local business listing management, SERP monitoring, competitor analysis, digital PR features, and reporting integration.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
     
  8. SEO Tracer icon
     2 likes

    Boost your site's SEO with SEO Tracer! Crawl fast, find broken links, analyze meta tags, and optimize. Free, private and secure.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Mac
     
  9. Serpstat icon
     64 likes

    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
     
  10. Mangools icon
     18 likes

    Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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