Cost / License
- Subscription
- Proprietary
Application types
Platforms
- Online
- Software as a Service (SaaS)

Google Keyword Planner is described as 'Free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine' and is a SEO tool in the business & commerce category. There are more than 25 alternatives to Google Keyword Planner, not only websites but also apps for a variety of platforms, including SaaS, Mac, Windows and Linux apps. The best Google Keyword Planner alternative is SimilarWeb, which is free. Other great sites and apps similar to Google Keyword Planner are Semrush, ahrefs, Screaming Frog SEO Spider and SEO PowerSuite.
