Google Analytics Alternatives
Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the network & admin category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, iPhone and Windows apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, umami and Openpanel.dev.
Alternatives list
Cookieless web analytics that ties every visit to real Stripe revenue, so you see which channels, pages and keywords actually make you money.
Cost / License
- Paid
- Proprietary
Application type
Platforms
- Online
- Chrome OS
- Software as a Service (SaaS)
- Mozilla Firefox
Cost / License
- Freemium
- Proprietary
Platforms
- Online
- Software as a Service (SaaS)
+4
AI-powered analytics records and replays all user sessions and interactions, detects and ranks rage clicks, JavaScript errors, churn causes, and drop-offs, supports funnel, campaign, and revenue analysis, and operates privately without storing IP addresses or personal data.
+6
WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.
Cost / License
- Paid
- Proprietary
Platforms
- Online
+2
Liwan is an open source web analytics platform you can run yourself. A single binary you can run on your server, no cookies, no cross-site tracking, no persistent identifiers.
Userbird is a modern analytics platform that helps SaaS, ecommerce and digital-first businesses understand user behaviour, optimise conversion funnels and capture real-time feedback – all without sacrificing privacy or compliance.
Cost / License
- Free
- Proprietary
Platforms
- Online
Privacy-focused web analytics platform providing real-time insights into website traffic, user behavior, and performance metrics.
Cost / License
- Freemium
- Proprietary
Application type
Platforms
- Online
- Software as a Service (SaaS)
AI-powered website analytics that helps marketers stop wasting ad spend, catch traffic and lead drops fast, and know exactly what to do next.
Cost / License
- Freemium
- Proprietary
Application type
Platforms
- Software as a Service (SaaS)
51 WebAnalyzer alternativesPrivacy-first website analytics with a 2 KB script. No cookies, no consent banners, GDPR-ready by default. Real-time dashboard, goals & funnels, uptime monitoring, SEO audits, and AI insights.
Cost / License
- Freemium
- Proprietary
Platforms
- Online
+2
Continuously monitors uptime, performance metrics, Core Web Vitals, SEO opportunities, and technical issues, offering AI-prioritized actionable recommendations, traffic behavior analysis, event and conversion tracking, and clear, non-technical explanations for business owners.
Cost / License
- Freemium
- Proprietary
Platforms
- Online
- Android
- iPhone
- iPad
+2
5 BaoBrain alternativesShows e-commerce stores exactly where they're losing sales and what to fix first through friction detection, social listening, and AI recommendations.
Cost / License
- Free
- Proprietary
Platforms
- Online
+1
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Poland
United Kingdom
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