Google Analytics Alternatives

Apps similar to Google Analytics include Matomo, which is open source with a free version. Other options are Rybbit, Plausible Analytics, Openpanel.dev and Pulse Analytics. There's no shortage of Web Analytics Services like Google Analytics, with more than 100 alternatives for the web, self-hosting, iPhone, Windows and Android.

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Alternatives
Google Analytics alternatives page was last updated

Alternatives list

  1. Peasy icon
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    Peasy is a privacy-focused analytics tool that enables website owners, SaaS businesses, and marketers to track visitor behavior without storing personal data. Using a non-reversible hash from domain, IP, and user agent, Peasy ensures compliance with privacy laws while providing...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  2. Cookie-free web analytics with dedicated AI crawler tracking.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  3. Datalenk icon
     Like

    Cookieless web analytics that ties every visit to real Stripe revenue, so you see which channels, pages and keywords actually make you money.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Chrome OS
    • Software as a Service (SaaS)
    • Mozilla Firefox
    Good alternative?
     
  4. Tulu icon
     Like

    Tulu provides autonomous marketing analytics for HubSpot, answering every marketing question at any time. It connects with your paid ads, marketing platforms, CRM, and other sources to offer a full and accurate picture of your marketing activities, while answering the simplest...

    3 Tulu alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  5. Tracetics icon
     Like

    Know where users drop off — one HTTP POST to track events, no Mixpanel complexity.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  6. Flowsery icon
     Like

    AI-powered analytics records and replays all user sessions and interactions, detects and ranks rage clicks, JavaScript errors, churn causes, and drop-offs, supports funnel, campaign, and revenue analysis, and operates privately without storing IP addresses or personal data.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  7. WPLytic icon
     Like

    WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  8. Liwan icon
     1 like

    Liwan is an open source web analytics platform you can run yourself. A single binary you can run on your server, no cookies, no cross-site tracking, no persistent identifiers.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    Good alternative?
     
  9. Pulse by Ciphera is privacy-first web analytics — traffic, uptime, performance and search data in one dashboard, cookie-free by design. It sets no cookies and stores nothing about individual visitors, so no consent banner is needed for the analytics.

    Cost / License

    Application type

    Platforms

    • Online
    • Wordpress
    • Software as a Service (SaaS)
    Good alternative?
     
  10. Userbird icon
     Like

    Userbird is a modern analytics platform that helps SaaS, ecommerce and digital-first businesses understand user behaviour, optimise conversion funnels and capture real-time feedback – all without sacrificing privacy or compliance.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  11. Privacy-focused web analytics platform providing real-time insights into website traffic, user behavior, and performance metrics.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  12. Lytical icon
     Like

    AI-powered website analytics that helps marketers stop wasting ad spend, catch traffic and lead drops fast, and know exactly what to do next.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    Good alternative?
     
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