Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, umami and Prisme Analytics.

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Alternatives list

  1. Copy a direct link to this comment to your clipboard

    Offers extensible analytics, detailed user behavior tracking, performance insights, SEO audits, accessibility scanning, and AI-driven recommendations. Integrates via Web Components for seamless setup, enabling web apps to monitor, optimize, and track custom event data easily.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. Peasy icon
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    Peasy is a privacy-focused analytics tool that enables website owners, SaaS businesses, and marketers to track visitor behavior without storing personal data. Using a non-reversible hash from domain, IP, and user agent, Peasy ensures compliance with privacy laws while providing...

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  3. WPLytic icon
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    WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  4. Userbird icon
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    Userbird is a modern analytics platform that helps SaaS, ecommerce and digital-first businesses understand user behaviour, optimise conversion funnels and capture real-time feedback – all without sacrificing privacy or compliance.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  5. Vemetric icon
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    Simple, yet powerful Web- & Product Analytics.

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Application type

    Platforms

    • Online
     
  6. Copy a direct link to this comment to your clipboard

    PriviMetrics is a self-hosted, privacy-focused analytics tool designed to track website traffic securely and efficiently. It’s lightweight, works on shared hosting, and doesn’t require a database. Beyond standard analytics, PriviMetrics can detect users’ country, even if they...

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  7. saastoast icon
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    Saastoast helps you stay connected to your SaaS in real time. It tracks important user events like signups, upgrades, payments or any important activities and sends you instant notifications the moment they happen so you never miss a meaningful change in your product’s activity.

    Cost / License

    • Pay once or Subscription
    • Proprietary

    Platforms

    • Online
    • Android
    • iPhone
    • iPad
    • Software as a Service (SaaS)
    • Android Tablet
     
  8. Copy a direct link to this comment to your clipboard

    Monitor how AI search engines like ChatGPT, Perplexity, and Claude mention your brand with smart detection and fuzzy matching.

    2 SearchRank AI alternatives

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  9. IdeaFloat icon
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    Instantly test and scale your business idea using AI insights and real-world data.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
     
  10. Copy a direct link to this comment to your clipboard

    Get actionable insights with Hector Analytics, a lightweight, privacy-first alternative to Google Analytics. No cookies, easy setup, full data control.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
     
  11. Copy a direct link to this comment to your clipboard

    OpenSnowcat is an open-source fork of Snowplow under Apache 2.0 License, fully compatible with Snowplow and Segment SDKs.

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Platforms

    • Self-Hosted
    • Docker
    • Online
    • Software as a Service (SaaS)
     
  12. Copy a direct link to this comment to your clipboard

    Glass Analytics provides privacy-first, cookie-free web analytics that deliver actionable insights without invasive tracking or compromising user privacy.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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