Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the network & admin category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Openpanel.dev and umami.

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Alternatives list

  1. Your website is often the lifeblood of your business, you need as much data as possible to understand what works, but not at the cost of legal risks or user trust. Axo is a privacy-first tool that maximizes insights while respecting privacy laws, all wrapped in a simple...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  2. Savri icon
     1 like

    Privacy-friendly web analytics. No cookies, no personal data, GDPR-compliant. Real-time dashboard, funnels, Google Search Console integration, and MCP server for AI assistants.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  3. Minimalytics is a standalone minimalist analytics tool built on SQLite. Designed for resource-constrained environments, it provides a lightweight solution for tracking and visualizing event data with a minimal footprint.

    Cost / License

    • Free
    • Open Source (MIT)

    Platforms

    • Self-Hosted
    • Linux
    • Mac
    • SQLite
     
  4. SHM is a self-hosted, privacy-first telemetry server for web applications. It collects usage metrics without tracking users and works with any stack by sending raw JSON events.

    Cost / License

    Platforms

    • Self-Hosted
    • Docker
     
  5. Lebesgue is an AI-powered analytics platform that consolidates your crucial data in one place, designed for Shopify and WooCommerce businesses.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. Offers extensible analytics, detailed user behavior tracking, performance insights, SEO audits, accessibility scanning, and AI-driven recommendations. Integrates via Web Components for seamless setup, enabling web apps to monitor, optimize, and track custom event data easily.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. Peasy icon
     Like

    Peasy is a privacy-focused analytics tool that enables website owners, SaaS businesses, and marketers to track visitor behavior without storing personal data. Using a non-reversible hash from domain, IP, and user agent, Peasy ensures compliance with privacy laws while providing...

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  8. Cookie-free web analytics with dedicated AI crawler tracking.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  9. Tracetics icon
     Like

    Know where users drop off — one HTTP POST to track events, no Mixpanel complexity.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. HitKeep icon
     Like

    Privacy-first web analytics that ships as a single Go binary with zero external dependencies. The entire stack - HTTP server, embedded DuckDB database, NSQ message queue, and Angular dashboard - runs as one process. No Postgres, no Redis, no ClickHouse to manage.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Docker
     
  11. d8a.tech icon
     Like

    A data collection service fully compatible with Google Analytics tracking protocols. Ingest into ClickHouse or BigQuery database while maintaining complete control over your data.

    Cost / License

    • Free
    • Open Source (MIT)

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
     
  12. WPLytic icon
     Like

    WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
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