Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Betterlytics icon
     1 like

    Simple, cookieless, and privacy-first analytics built with Rust, ClickHouse & Next.js - a perfect google analytics alternative.

    Cost / License

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  2. Minimalytics is a standalone minimalist analytics tool built on SQLite. Designed for resource-constrained environments, it provides a lightweight solution for tracking and visualizing event data with a minimal footprint.

    Cost / License

    • Free
    • Open Source (MIT)

    Platforms

    • Self-Hosted
    • Linux
    • Mac
    • SQLite
     
  3. SHM is a self-hosted, privacy-first telemetry server for web applications. It collects usage metrics without tracking users and works with any stack by sending raw JSON events.

    Cost / License

    Platforms

    • Self-Hosted
    • Docker
     
  4. Lebesgue is an AI-powered analytics platform that consolidates your crucial data in one place, designed for Shopify and WooCommerce businesses.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  5. Offers extensible analytics, detailed user behavior tracking, performance insights, SEO audits, accessibility scanning, and AI-driven recommendations. Integrates via Web Components for seamless setup, enabling web apps to monitor, optimize, and track custom event data easily.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  6. Peasy icon
     Like

    Peasy is a privacy-focused analytics tool that enables website owners, SaaS businesses, and marketers to track visitor behavior without storing personal data. Using a non-reversible hash from domain, IP, and user agent, Peasy ensures compliance with privacy laws while providing...

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  7. d8a.tech icon
     Like

    A data collection service fully compatible with Google Analytics tracking protocols. Ingest into ClickHouse or BigQuery database while maintaining complete control over your data.

    17 d8a.tech alternatives

    Cost / License

    • Free
    • Open Source (MIT)

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
     
  8. WPLytic icon
     Like

    WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  9. Userbird icon
     Like

    Userbird is a modern analytics platform that helps SaaS, ecommerce and digital-first businesses understand user behaviour, optimise conversion funnels and capture real-time feedback – all without sacrificing privacy or compliance.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  10. BaoBrain icon
     Like

    Shows e-commerce stores exactly where they're losing sales and what to fix first through friction detection, social listening, and AI recommendations.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  11. saastoast icon
     Like

    Saastoast helps you stay connected to your SaaS in real time. It tracks important user events like signups, upgrades, payments or any important activities and sends you instant notifications the moment they happen so you never miss a meaningful change in your product’s activity.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Android
    • iPhone
    • iPad
    • Software as a Service (SaaS)
    • Android Tablet
     
  12. Clickport is a lightweight, privacy-first web analytics platform that tracks pageviews, sessions, goals, and conversions without using cookies or collecting personal data. Fully GDPR, PECR, and CCPA compliant with no consent banners required.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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