Google Analytics AlternativesOnly apps categorised as Web Analytics Services from Europe

The best Web Analytics alternative to Google Analytics is Plausible Analytics, which is both free and Open Source. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and loads of them are Web Analytics Services so hopefully you can find a suitable replacement. Other interesting Web Analytics Service alternatives to Google Analytics are Openpanel.dev, Prisme Analytics, GoAccess and Open Web Analytics.

filter to find the best alternatives

Google Analytics alternatives are mainly Web Analytics Services, but if you're looking for Website Monitoring Tools or Web Log Analyzers you can filter on that. Other popular filters include Open Source, Free and Self-Hosted. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Google Analytics.
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Alternatives list

  1. Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    130 Plausible Analytics alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
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    2
  2. Openpanel.dev icon
     15 likes

    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
     
  3. Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
  4. GoAccess icon
     66 likes

    Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

    66 GoAccess alternatives

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • BSD
    • Cygwin
    • Docker
     
  5. Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

    The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The Framework also has built-in suppor.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
     
  6. Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
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    1
  7. Clicky icon
     43 likes

    Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand mentions.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  8. AWStats icon
     27 likes

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.

    Cost / License

    • Free
    • Open Source

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Perl
     
  9. Statcounter icon
     16 likes

    Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum.

    144 Statcounter alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
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    1
  10. Countly icon
     17 likes

    Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to...

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
  11. WatchThemLive icon
     144 likes

    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can:

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
     
12 of 58 Google Analytics alternatives