ActiveCampaign

No any successful business can grow without a good working and well structured marketing campaign that concentrates on a communication with a loyal customer base. There are many ways to get in contact with your loyal clients and offer them your product. One of the most used methods are email, push notifications and sms marketing. By spreading a discount offer, introducing a new product or feature for your product, inviting your client to take a part in raffle prizes - all these are good occasions for a perfect newsletter! But what is the best way to deliver this email to your customer? There are many email marketing services that offer a high percentage of deliverability. And using such a service is a good decision. This is much better to pay for a professional service as trying to use your own email server as there are many hidden problems that can happen: your IP address may be blacklisted and all email will go into SPAM folder, your domain can be marked as suspicious for sending SPAM and many other reasons to avoid doing email marketing on your own. Using a professional email marketing has many benefits. You can simple create any template by adding your personal logo, title, company colors and other important branding details. The SMTP server are white listed, this will lead to best possible deliverability. Also you are able to track and analyze the results by adding your own tracking parameter, clicks or even sales generated from a newsletter. Below is a list of most popular Email Marketing services and tools.

Tools that help small business owners in Nigeria and across Africa automate bookings, follow-ups, payments, and marketing so the business runs even when you're not online.