Meta launches Meta One, a unified subscription for its paid apps and AI features

Meta has introduced Meta One, a new subscription lineup that brings its paid app subscriptions and AI focused plans under a single brand, including the Plus plans for Facebook, Instagram, WhatsApp, and Meta AI. The standalone plans remain available, with WhatsApp Plus at $2.99 per month and Instagram Plus and Facebook Plus at $3.99 each, offering features such as WhatsApp themes, Instagram DM customization and previews, and Facebook Reels insights.

Meta One Core costs $7.99 per month and bundles all three app subscriptions while increasing limits for AI image and video generation, Instagram Restyle, and voice effects. Premium costs $19.99 per month, includes everything in Core, and provides Meta's highest AI usage limits for content creation. The standard Meta AI experience remains free.

For creators and businesses, Essential starts at $14.99 per month with verification, impersonation protection, and expanded Meta Business Agent access. Advanced starts at $49.99 and adds publishing, analytics, collaboration, additional connected devices, and WhatsApp Business credits, while Expert and Max start at $149 and $499. Meta also plans to add Edits Plus with cloud project syncing and higher limits for an upcoming assistant that uses Instagram insights to suggest content ideas.