OpenAI launches Businesses in ChatGPT with claimed profiles, analytics, and AI agents

OpenAI has introduced Businesses in ChatGPT in beta, allowing companies to manage their presence through the new Business Hub. Eligible businesses can claim and verify their profiles, update organization details, and upload product feeds with pricing and availability. Shopify merchants can connect their stores through Business Hub or Shopify admin, while Enterprise customers and advertisers can work with OpenAI representatives.

Business Hub also provides aggregated analytics on business mentions, website clicks, and discovery topics, which identify common themes in conversations where a company's website is cited. OpenAI says businesses cannot access private user conversations or Business Agent chats, and analytics are only available when sufficient interaction thresholds are met.

OpenAI is also introducing Business Agents, allowing eligible ecommerce and online service businesses in the US to build, test, and launch AI agents that answer customer questions about their products and services. Users can access these agents through business profiles linked in ChatGPT responses, with conversations kept separate from regular ChatGPT chats. Businesses can also sponsor their agents as destinations for ChatGPT Ads, with sponsored placements clearly labeled.